We are told that advertising should be entertaining. That, aside from absorbing whatever tactical point the client is asking us to make, the audience should feel good about the experience. Fair enough. But the truth is that most attempts fall, like cheesy pickup lines, far short of entertaining anyone but the advertiser.

This is mostly because the point being hammered home gets in the way of any real entertainment value. But often it’s because the point being advertised doesn’t really need to be so dressed up. I mean I really don’t need the waiter to sing the daily specials.

But sometimes advertising can be so absolutely entertaining that it makes all those failed attempts worth tolerating. This – http://www.thefuntheory.com/ – is one of them. From the people who made the ads, to the people who approved them, the people who participated and the people who, like you and me, are just watchingI think it’s fair to say a good time was had by all.

- James Brown