It’s World Cup time.

And in Brazil, the World Cup is a religion.

Every four years we decorate all the streets and houses with green and yellow.

We spend all our money in jerseys, flags, paint, horns, fireworks and brand new TVs.

And we don’t work at game days. It’s like a month with 7 holidays, if we get to the final.

For advertising, it’s time for new ideas to catch people’s attention.

One of the greatest hits of this year is the talking beer.

You go to the bar, ask for a regular can of beer and when you open it, it starts to sing and shout for Brazil.

The cans contain no beer inside, but all you need to do you is asking for another one for free.

And if you drink a lot, at least you’ll have somebody to talk with in the end of the night.

Take a look at the demo. Cheers.

- Fabio Seidl