The Small Idea
4 May 2010
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(Videos embedded)
Big ideas are cool. But they demand big money.
What about a small idea?
An idea so tiny that uses ants as the media.
Check this new viral from the Giovanni+DraftFCB guys here in Brazil.
After watching this I said, ok, what was the post production trick?
And then, they released their making of. 100% DIY.
- Fabio Seidl
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