Got an idea for all you powerful people at Coke, Pepsi or Budweiser. Next year for the Super Bowl, buy all the advertising for the 3rd quarter and don’t use it. Make it your gift to the viewers—a commercial free quarter of football. Think about it. There are almost 70 ads during the game ranging between a 30 seconds to a minute. The average viewer watches about 45 minutes of commercials during the game so you’ll be giving them 15 minutes of their lives back.

Make it a bigger idea and ask people what they’ll do with their extra 15 minutes of time. You might get a special thanks from the TV show coming on after the game. Lead up to the big game with ads reading,“The best Super Bowl ad is the one you don’t have to sit through.”

The morning after the game, when Donny Deutsch is on the Today Show talking about how all the ads were lame, they’ll give you a big thanks for sparing them 25% of those ads.

- John Huggins