I envy the guys who create the Peta campaigns.

Seriously.

Can you imagine a briefing that has just this mandatory?

“Attention, creatives: we really need to use a hot chick naked in the ad! It’s a policy, so please do not complain.”

Other brands worked for decades to create famous and charismatic characters as the Kool-Aid jar, the Green Giant, Tony the tiger, the Bud’s Clydesdales, the Energizer bunny.

But not Peta. There, some guy just saw the light in the middle of a brainstorming.

-          I had an idea! Naked girls!

-          Tonight? Again? But my wife is waiting me for dinner…

-          No, I mean, let’s put naked girls in every ad from now on!

-          Cool! Everybody loves naked girls!

And there came a trademark. Isn’t it brilliant?

If Peta want to talk about vegetarianism, they use a naked girl and three leaves of lettuce.

If they want to alert about the cruelty of the fur industry: a naked girl and a chinchilla.

If they want to sensitize about dog adoption: a naked girl and a mutt.

What naked girls have to do with dog adoption? Who cares? They are naked!

But what is most important is: these campaigns are very, very efficient. They have recall, spontaneous media, everybody knows Peta and top models work for them for free.

So, clients and agencies all around the planet, let’s follow this open-minded, and beautiful example: let’s put more naked chicks in advertising!

- Fabio Seidl