This video…

Looks a lot like this…

You take the great ad that was done by Levis, change it around enough so that your peers won’t notice and then present. Upper management will love you. Doing something that looks like it’s been done before but with enough change for no one to notice is a great way to look creative while avoiding risk. You’ll probably win awards, get promoted and start sleeping with the hot girl in media. I’ve always tried to avoid this approach because I’m a self-destructive asshole who’s going to go kill himself right now.

- John Huggins