RESIST THE TEMPTATION TO BLOW YOUR OWN VUVUZELA
Here’s a humbling thought.
It’s the World Cup.
Thousands of people have traveled to South Africa to watch.
Millions more will watch live on television from every corner of the globe.
It is by far the biggest global event at this moment in history, and it’s being ruined for many, by a swarm of vuvuzelas.
Now, obviously, no one tuned in to hear the vuvuzela.
And right there is the rub.
Most advertising is like a vuvuzela.
It’s not what people tune in for.
If anything, it’s really more of a distraction.
And the more they hear, the more they tune it out.
Something for all of us to think about before start taking ourselves, and our chosen profession, too seriously.
And in case you’re wondering what surfing the web would be like accompanied by the sweet sounds of a vuvuzela, clink the link below.
One last thing: Go Bafana Bafana.
- Craig Crawford