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17 June 2010 One Comment

Here’s a humbling thought.

It’s the World Cup.

Thousands of people have traveled to South Africa to watch.

Millions more will watch live on television from every corner of the globe.

It is by far the biggest global event at this moment in history, and it’s being ruined for many, by a swarm of vuvuzelas.

Now, obviously, no one tuned in to hear the vuvuzela.

They’re actually only interested in the football.

And right there is the rub.

Most advertising is like a vuvuzela.

It’s loud.


It’s not what people tune in for.

If anything, it’s really more of a distraction.

And the more they hear, the more they tune it out.

Something for all of us to think about before start taking ourselves, and our chosen profession, too seriously.

And in case you’re wondering what surfing the web would be like accompanied by the sweet sounds of a vuvuzela, clink the link below.


One last thing: Go Bafana Bafana.


- Craig Crawford

One Comment »

  • Fabio Seidl said:

    Just came back from SA. What an experience. Great world Cup, great safaris. Sad to agree that we are all vuvuzelas in the consumers’ mind. Good point of view.

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