What to do when the stand is bigger than the TV?
I was at CES last week with 120,000 other folks. (I think we all went on the same day.) It’s a great show, not because of the quality of the tech, but because of the way it so transparently highlights the distance between those that have, and those that have not.
The big household brands taking up huge areas of floor space with extravagant displays costing many millions of dollars in one area, like a gated community of millionaires. At the other end of the complex, small Asian manufacturers of keyboards, monitors and remote controls stuffed into closet size spaces.
As I walked around, I found myself thinking, wouldn’t the show be that much more interesting if every exhibitor was given exactly the same amount of space to show their wares? Each company would have to have focus. You’d have to judge the quality of the products on their merits, rather than the size of the owner’s check book. It would make it a purer technology show built on mental agility and pioneering spirit. It might not be quite the spectacle, but it would sure give you a better idea about what each company thinks is most valuable in their product lineup.
Of course, that’s never going to happen. Too many big companies paying big bucks to own big spaces and get big PR. So instead, I’ll trouble myself with the new problem the next generation of TVs will pose for us. Take a look at this video from Samsung’s acre of exhibit. You can see for yourself just how thin the next gen is getting – about 1cm. The picture’s beautiful, they look awesome and, I’m told, they’ll be in stores before the end of the year. Now if only they could make the bracket that holds it as small as the thing it’s holding…
- David Shearer