Marcello and Me
Digital marketing allows us to tell the brand’s story in greater depth. Broadcast and print media are more than just vehicles to drive consumers to a website. And websites are more than just places for orders to be accrued. These are places where consumers can forget that the product is a cog in a conglomerate’s financial agenda, and get lost in humor, beauty, silliness, or truth. And maybe even fall in love with the brand.
Sounds nuts? It isn’t. I love the new Fiat 500. I love everything about it. For me it isn’t even a car, really. It’s an Italian film, starring Marcello Mastroianni in a black suit, with a black pencil tie, smoking a cigarette, while sulking next to a gorgeous but emotionally-complicated woman painted into a sequined gown, in the Trevi Fountain, at night, in the summer of 1960. If I could own the Fiat 500, I know my life could be more like this movie.
Every day, new places where we can add a facet to the brand image is being pioneered What’s next? Nobody really knows. Stay open, and embrace all the possibilities emerging technologies afford us.
This new company marries all digital media to create a comprehensive story for our clients, and their products. We love to give a life to an inanimate product, or create a personality for something that doesn’t actually physically exist—a service.”
- Mike Gambino