After a long time absorbed by many different projects, I had the time to take a look at the ad specialized websites again.
And I found a surprising new big wave of campaigns and actions based on just one thing: the buzz.
Lots of creatives and agencies are justifying these ads saying that people twitted a lot about them. That people added something about them at their facebook profiles or their blogs.
Cool. It is fantastic to we live in an age when the audience can express their opinion about anything on the …

Sure, a new idea is essential in any good campaign. That’s basic.
But a campaign is not just an idea. It is also what is behind the idea (psychoanalysis stuff here: values, codes, behaviour etc) and what is in front of the consumer or let’s simplify, calling it “the production”.
Sometimes we like campaigns because they make us laugh, because its message is very simple or because it contains a strong truth shown in a way we never saw before.
Sometimes we like big, well directed spots, with a good casting, location, music, …

So this guy thinks he’s going to kill all ad agencies. If I hadn’t heard that line about a thousand times before, I might be a little bit afraid.
But his overreaching hyperbole does not negate the fact that our business has never seen change at the rapid pace we are seeing currently.
Advertising experienced a revolution when TV became king about 50 years ago. But that’s nothing compared to what we’ve seen in the past 3 years.
The explosion of social media has been thrilling and terrifying at the same time. Companies …

Just sharing.
Christ The Redeemer is the most important monument of Rio de Janeiro and Brazil.
It is 300ft tall and it is located at the 2,300ft high Corcovado Mountain.
Interventions or even using the statue image are always complicated because the rights belong to the city and to the church.
But well, a small Brazilian agency didn’t wanted to know how diffult it is.
They had this nice idea using projections for the “Real Care” campaign, for the children victims of abuse, take a look
(it’s not a commercial, the projections could be seen by …

Here it is:
“Be different or you will be obsolete and out of work watching everyone else around you do well while your sorry, status quo ass is be begging for their pizza crust. Innovative thinkers are awesome—playing it safe is for morons.”
Did I leave anything out? Not trying to give an attitude. I’m just trying to say that I get it—social media is the future. Facebook and Twitter are awesome. What else can you tell me?
- John Huggins

I keep reading that television advertising is dead.
But is it?
Try this little exercise:
At any random moment, without being aware of the specific time of day, walk into a room with a television and turn it on.
What’ll be showing?
A freaking commercial!!!!!!!!!!!!!
No news. No sitcom. No cop show.
It’ll be a bloody ad, I guarantee it.
And most likely a crappy one at that.
No, television advertising isn’t dead.
Undead, perhaps, but definitely not dead.
I wonder what’s on YouTube.

David after Dentist meets Dancing Matt. Keyboard Cat goes Numa Numa with Rick Astley. Watch some “Internet Scientists” explain the web’s greatest hits, virals or not, in this very interesting – but also strange and funny – site. Check it out.
http://knowyourmeme.com/
- Fabio Seidl

Check out the Jon Dore show on IFC. I think I’m the only one in the world who watches it, or IFC for that matter, but it’s pretty hilarious. He’s a mixture of Sasha Baron Cohen and Dave Atell, but Canadian.
(Watch the video here)

- Tommy Troncoso

This blows my mind. To find the footage and turn it into a cool song is simply genius.

- Tommy Troncoso

Yep, it’s that time of year, football season. And that means the return of one of my favorite brands for bad commercials: Pacific Life. You know, the one with the awesomely horrible CGI effect of the whale flying out of the water?  Their latest commercial features elderly people surfing, which could be kind of cool, if there wasn’t a pixilated whale soaring into the air behind them multiple times within thirty seconds.
Now, if Pacific Life really cared about old people, they wouldn’t have a whale do a belly flop right …