So this guy thinks he’s going to kill all ad agencies. If I hadn’t heard that line about a thousand times before, I might be a little bit afraid.
But his overreaching hyperbole does not negate the fact that our business has never seen change at the rapid pace we are seeing currently.
Advertising experienced a revolution when TV became king about 50 years ago. But that’s nothing compared to what we’ve seen in the past 3 years.
The explosion of social media has been thrilling and terrifying at the same time. Companies …

Get out of bed. Check Facebook. Post on twitter (ugh, mornings!). Shower. Check Gmail. Go to work. Read emails on way to work. Get to office. Turn on computer. Check Facebook on phone while computer boots up. Log in to computer. Check work email. Get coffee. Do some work. Check in on foursquare. Post on Facebook (soooooo tiiiiiirrrrreeeed). Reply to Facebook friend request (do i know him?) Do a little more work. Watch video on YouTube. Comment on video. Share video. Check Gmail. Go on IM. Sit through PowerPoint presentation …

Well, apparently it is now possible to use Twitter via email.
Hey, I’ve got a crazy idea – let’s just stick with email.
- Craig Cooper

Here it is:
“Be different or you will be obsolete and out of work watching everyone else around you do well while your sorry, status quo ass is be begging for their pizza crust. Innovative thinkers are awesome—playing it safe is for morons.”
Did I leave anything out? Not trying to give an attitude. I’m just trying to say that I get it—social media is the future. Facebook and Twitter are awesome. What else can you tell me?
- John Huggins

Nothing like a long weekend to put things in perspective.
Yeah, sure, I worked most of the weekend, but I still had enough free time to realize something.
We need to slow down.
Even though we work in an industry where being up to speed on everything is important.
And despite the fact that staying clued in via social networking sites and blogs is a key part of our jobs.
Once in a while, we need to step away from the computer, turn off the TV, and just do nothing.
It will keep us sane, help …

Tweet or not to Tweet? I have not. And I really don’t see the point for me personally, but this article today in the Times is interesting and is making me give following some artist I think are cool a second thought.
I’m curious to know if its helpful work wise or fun wise for you?
By PAUL BOUTIN
Published: February 10, 2010
Unlike Facebook, whose builders strive to make it an ever more organized social network, Twitter seems to thrive on being a jumble.
It is an egalitarian sort of mess: Twitter does not sort its users …

Social Media. Have you ever really thought about this phrase? It’s a bit daft, really.
Media isn’t social. People are. It doesn’t describe what you mean when you use it to suggest the conversations around a brand or a cause.  It puts the emphasis on the location rather than the substance or purpose of the communication. We don’t talk about ‘social transport’ or ‘social stadiums’ or ‘social eateries’. So in truth, it really is a very misguided choice of words.

In it’s purest form, Social Media is any public or published medium …

Digital is not the solution.
Despite what you might read in the trade press (especially Ad Age where every second article is about Twitter and those that aren’t mention Twitter two or three times), digital is not the solution to all of advertising’s problems.
If anything, digital is the best representation of the problem.
And that problem is audience dispersion.
What is brilliant about the Internet (and, from an advertising point of view, its Achilles’ heel with an added helping of Achilles’ athlete foot) is that it is, for all intents and purposes, infinite.
When …

There’s a classic comic about the ad business in which we open to a frame showing an archer shooting an arrow at a blank wall. The caption below reads, “The creative process.” In the second frame we see a man in a suit painting a bulls-eye on the wall around the arrow. Its reads, “The account service process.” And in the final frame we see another man in a suit pulling the bulls-eye away from the arrow to the other end of the wall. The caption there reads, of course, …