PREDICTION 1: The game is going to suck. Probably low scoring. Lots of 3 and outs. You’ll lose interest after the halftime show.
PREDICTION 2: The commercials are going to suck. Actually, they’re going to be OK but they won’t blow anybody away.
PREDICTION 3: Your party is going to suck. Here’s why.
PREDICTION 4: You’re going to be cranky on the following Monday after spending all night at a crappy party watching a crappy game with crappy commercials while drinking too much.
BTW, the reason Super Bowl ads suck every year is because they’ve …

I started to think about this old little friend the other day.
Actually, I received two different jobs with the same recommendation:
“The client wants us to think about a strong call to action in the end”.
So I did it. I thought about it.
And my conclusion was pretty simple.
Shouldn’t every ad be the call to action itself, always?
Ok, this is not a conclusion, this is a question, but let’s move ahead.
If a commercial is good, I immediately will start to think about using the product (unless, of course, it’s a tampon).
I don’t …

By now you’ve most likely seen (or at least heard of) Nike’s Tiger Woods-Dead Dad spot.
Personally, I detest any and all ads that use dead people out of context.
It may be heresy for a creative to say so, but I’ve never liked Apple’s Think Different stuff.
In fact, I loathe it.
“Hey! Ghandi and Einstein et al were great! So buy our computers!”
Talk about borrowed interest.
I wonder what Ghandi and Einstein et al would say?
We can never know because they were never given a choice in the matter and that’s because they’re …

Nothing like a long weekend to put things in perspective.
Yeah, sure, I worked most of the weekend, but I still had enough free time to realize something.
We need to slow down.
Even though we work in an industry where being up to speed on everything is important.
And despite the fact that staying clued in via social networking sites and blogs is a key part of our jobs.
Once in a while, we need to step away from the computer, turn off the TV, and just do nothing.
It will keep us sane, help …

Click the Pic to find out how you can show your support for Conan.

- Tommy Troncoso

It happened years ago. We were invited for a big snack brand’s pitch.
It took us weeks of hard work and we had to develop many, many creative lines. One line just for the kids, another line for the adults, one for the gnomes, the aliens, the aliens versus predator, all kinds of lines.
So, the big day came. The presentation was perfect. Laughs. Applauses.
But one person was silent and thoughtful: the grandson of the founder, the heir of the whole business. Suddenly, he started to talk with me.
-      Oh, I have …

Digital is not the solution.
Despite what you might read in the trade press (especially Ad Age where every second article is about Twitter and those that aren’t mention Twitter two or three times), digital is not the solution to all of advertising’s problems.
If anything, digital is the best representation of the problem.
And that problem is audience dispersion.
What is brilliant about the Internet (and, from an advertising point of view, its Achilles’ heel with an added helping of Achilles’ athlete foot) is that it is, for all intents and purposes, infinite.
When …

How may total gym pull up bars do you think they have sold? I know have seen that infomerical more times than I can count. Hell, on our honeymoon in Buenos Aires, turn on the tv in hotel room and there he is the same exact lame guy doing pull ups in his doorway, dubbed in Spanish.
I’m sure you have noticed lately how many strange products are being thrown in our faces… With the state of the economy / media air time and whatnot… but I was shocked to learn, …

I gave a lecture, about two weeks ago, in an university in Rio de Janeiro.
The whole week was dedicated to the new horizons for the new professionals and I was invited to talk about what is new in the advertising.
So I took the plane with a flash drive full of cases and a bunch of jokes in the pocket. And there I was, in the auditorium, answering some questions after my speech.
A girl raised her hand, got the microphone and shot:
-       Fabio, do you believe that the new creatives should …

I’m just asking.

Does this Dunkin D’s ad (top) lose some of its funny, when you see this picture(bottom)?
- Chris Soskin