Digital marketing allows us to tell the brand’s story in greater depth. Broadcast and print media are more than just vehicles to drive consumers to a website. And websites are more than just places for orders to be accrued. These are places where consumers can forget that the product is a cog in a conglomerate’s financial agenda, and get lost in humor, beauty, silliness, or truth. And maybe even fall in love with the brand.

Sounds nuts? It isn’t. I love the new Fiat 500. I love everything about it. For …

Ever thought about how communications evolved, but how hard still is to interact with telemarketing? It’s just a phone call, these guys are a vital piece of the industry, but it is always an awful experience. Here are some of my favorite conversations.
OK COMPUTER
-          Hello, may I talk with Mr. Fabio, please?
-          That’s me.
-          Sir, you called a couple of days ago asking about our internet plans…
-          Oh, I did.  But I already signed another service, thank you.
-          So you are already acessing the internet at home?
-          Yes.
-          And, do …

Tweet or not to Tweet? I have not. And I really don’t see the point for me personally, but this article today in the Times is interesting and is making me give following some artist I think are cool a second thought.
I’m curious to know if its helpful work wise or fun wise for you?
By PAUL BOUTIN
Published: February 10, 2010
Unlike Facebook, whose builders strive to make it an ever more organized social network, Twitter seems to thrive on being a jumble.
It is an egalitarian sort of mess: Twitter does not sort its users …

For the record, I don’t have a blender fetish.
Or even a blender, for that matter.
But amazon.com thinks I do.
Why else would they be sending me so many blender-centric emails every week?
Maybe it’s because I used amazon when I bought my wife a blender for Christmas.
I get lots of emails from amazon – too many, really.
But I haven’t unsubscribed from their mailing list – yet – because usually said emails are useful, keeping me in the loop with new music releases or books related to any of my many non-blender fetishes.
And …

As determined by the world wide web.
Personas
- Shannon McGlothin

Mobile is all the rage. Apps are the future. The world as we know it has changed forever.
Now take that sentence and swap out the words ‘mobile’ and ‘apps’ for just about any other marketing buzzword from the past 70 years (radio, TV, outdoor, cable, internet, guerilla, moonvertising).
Rest assured, we’ve heard it all before. So is it different this time?
Well, yes and no. Sure, mobile is a big deal. And I’ve never seen anything explode onto the scene as dominantly as apps have in the last 2 years. So if …

hey hey! now how about trying to find some in Africa.
http://www.cnn.com/2009/TECH/space/11/13/water.moon.nasa/index.html
- Mark Abellera