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Articles tagged with: Super Bowl

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[11 Mar 2011 | No Comment | ]
Winning Disney World

Another year, another Super Bowl passes into history. And while ongoing millionaire-versus-billionaire labor strife might mean this was the last one for a couple of years (though I doubt it), this year’s edition came with the same ad industry hype, the same Brand Bowl BS that seeks to elevate big ad buys into some sort of referendum on the state of the industry. So we’re reminded year after year of the “25 Greatest Super Bowl Ads,” or just how bad Go Daddy ads are, or how USA Today’s Ad Meter …

Work »

[15 Feb 2011 | No Comment | ]
Please offend me.

Please offend me. Or at least try. I’ve lived my whole life without ever being offended. Being offended takes time and energy that I’d rather focus somewhere else.

Which brings me to those Groupon ads. I wasn’t offended by them. They didn’t really say anything bad about Tibet or whales or rain forests. Actually, they might have. I didn’t really get them. Here’s a representation of my brain activity while watching them during the Super Bowl:
-”God, I hate watching football. It’s 4 hours of people standing around and dropping stuff and …

Sports »

[31 Jan 2011 | No Comment | ]
My Superbowl Predictions

PREDICTION 1: The game is going to suck. Probably low scoring. Lots of 3 and outs. You’ll lose interest after the halftime show.
PREDICTION 2: The commercials are going to suck. Actually, they’re going to be OK but they won’t blow anybody away.
PREDICTION 3: Your party is going to suck. Here’s why.
PREDICTION 4: You’re going to be cranky on the following Monday after spending all night at a crappy party watching a crappy game with crappy commercials while drinking too much.
BTW, the reason Super Bowl ads suck every year is because they’ve …

Film, Industry »

[29 Mar 2010 | One Comment | ]
Lessons I learned from Sandra Bullock and Jeff Spicoli

I wrote this back when Sandra Bullock was known mostly for her acting instead of her cheating husband.
Sandra Bullock was on the Today show yesterday talking about how her movie The Blind Side was such a hit. She said it was because most of the decision makers in the studio weren’t that interested in the movie. No one came by to give their input or approval. Same thing for the classic movie, Fast Times At Ridgemont High. The studio execs were too busy caring about another movie they were anticipating …

Work »

[16 Feb 2010 | One Comment | ]
The Best Super Bowl Ad is the one You Don’t Have to Sit Through

Got an idea for all you powerful people at Coke, Pepsi or Budweiser. Next year for the Super Bowl, buy all the advertising for the 3rd quarter and don’t use it. Make it your gift to the viewers—a commercial free quarter of football. Think about it. There are almost 70 ads during the game ranging between a 30 seconds to a minute. The average viewer watches about 45 minutes of commercials during the game so you’ll be giving them 15 minutes of their lives back.
Make it a bigger idea and …

Miscellany »

[8 Feb 2010 | No Comment | ]
Stuff I was Thinking About in the Shower this Morning

When I watch 20-year-old artists like Taylor Swift on the Grammy’s, I feel old. When I watch 60-year-old artists like The Who perform during the Super Bowl halftime show, I feel young.
You know what song I haven’t heard in a while? Had a Bad Day by the guy who’s name I can’t remember.
The reactions from the guys at the bar down the street is a more accurate Super Bowl commercial ad meter than the USA Today.
The Super Bowl commercials were just fine.
The new Facebook layout is just fine.
- John Huggins
[ …

Industry, Sports »

[3 Feb 2010 | 6 Comments | ]
Super-Size It

So Sunday’s the big day. The day when we watch brief segments of America’s most popular sport, sandwiched between lots and lots of ads.
It is perhaps our industry’s biggest day. But is it our finest hour?
In some ways, it is. At no other time do people genuinely look forward to the messages we put out there. People who otherwise detest advertising will actually tell people to ‘shut up, the commercials are on!’
And that’s quite an accomplishment.
But what is it they are watching, exactly? For the most part, it is an …