The rescue of the 33 miners in Chile, became the media and marketing spectacle of the year.
But, one week after, it doesn’t really matter what happened down there, in those 68 days.
Now, what everybody wants to know is when it will become a movie, a book and, who knows, a Broadway musical, a Disneyland ride, a Playstation game.
Yes, people are more interested in fiction, then the reality and the facts.
And that’s why news seems and sounds more like romance these days.
People don’t really care who the miners actually are, but …

I was invited to talk on MTV the other day.
They have a show called Debate MTV, where 6 people share their points of view about controversial subjects with the audience nationwide.
So they invited an ad creative (the one who’s writing), a photographer and an art director of a masculine magazine to talk with a feminist, a psychologist and a guy who runs a blog about anti-advertising or something.
The starting point was a simple question:
“Does the media treat women as objects?”
Curiously, the feminist, the psychologist and the blogger were sure about …

I’ve always said that if I was a billionaire, I would make and run some completely bonkers ad just to make everybody spit-take a collective WTF.
Well, I haven’t quite made a billion yet, but it appears my dream may be possibile after all.
- Craig Cooper

Some weeks ago this site published some nice articles about the lack of passion and involvement of some professionals in this industry with the advertising or even, any other kind of creativity.
If you missed them, please look later for “Do You Really Care” by TJ Bennet, “I Just Don’t Like It” by Craig Crawford or even the “It could be worse” by…well, by myself. There some fine insights in the comments below them too.
Ok, you are not going to read it right now. So, basically they broach the problem that …

This is a cool site I’ve been following recently. Use it for inspiration. Use it for entertainment. Use it to kill time during a boring meeting.
http://www.culturenow.com
- TJ Bennett