Well, apparently it is now possible to use Twitter via email.
Hey, I’ve got a crazy idea – let’s just stick with email.
- Craig Cooper

“Great idea! But, they’re never going to buy it.”
I’ve heard that my whole career.
“Trust me. I know this client and they will never buy something like this.”
The final blow sounds something like this:
“Right now, this client isn’t super happy with us. Are you really willing to fall on the sword for this? Are you really willing to jeopardize our account for this idea?”
You probably know how the story ends.
Does anybody have any advice?
In football, we hate it when our team punts. In life, we punt all the time. But, in …

Literally. Coming up with ideas is like taking a crap. You get one good one a day. Two if you’re lucky and sometimes you’re blessed with three or four. If you try to push your idea out into the world before it’s ready, it might not work and it can be pretty painful. Sometimes the best thing you can do is relax and drink lots of coffee. I still remember being in school and seeing a copywriting student staring at
a blank word document on his mac. I asked if he …