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[8 Dec 2009 | No Comment | ]
IKEA + Facebook

Simple, effective use of Facebook for Ikea, done by agency Forsman+Bodenfors.
But we wont be seeing imitators because Facebook now requires anything like a “competition” to happen within an application, so the low-tech simplicity of this idea was a one time deal.
Pretty smart.
-Shannon McGlothin

Miscellany »

[1 Dec 2009 | 2 Comments | ]
The Day Santa Claus Died

One of the most curious myths of the childhood – and marketing – is Santa Claus. I mean “myth”, as another word for “big fat lie”.
Ok, when we were kids our parents wanted to let us in our fantasy world, to preserve our pureness. But why did they have to lie?
“Never lie” is a Top 3 rule when you are a kid.
One: eat your vegetables instead of throwing them at your sister.
Two: don’t pee in bed.
Three: never lie.
And who are the first to break the rule? Mom and Dad. Our …

Miscellany »

[12 Nov 2009 | 2 Comments | ]
Fuck Lance Armstrong and fuck Tiger Woods

So here we are heading towards he end of a year and the end of a decade.  So as this period of time is coming to a close its really paving the way for me reflect. And hey maybe a bit soon, its not even Thanksgiving yet… But with such a dramatic shift in technology and life… I feel like I need a little extra time to reflect, be thankful and prepare for the start of 2010.
In the beginning of this decade we were just beginning to email, and now …

Technology/Digital/Web »

[12 Nov 2009 | 2 Comments | ]
There’s no such thing as social media

Social Media. Have you ever really thought about this phrase? It’s a bit daft, really.
Media isn’t social. People are. It doesn’t describe what you mean when you use it to suggest the conversations around a brand or a cause.  It puts the emphasis on the location rather than the substance or purpose of the communication. We don’t talk about ‘social transport’ or ‘social stadiums’ or ‘social eateries’. So in truth, it really is a very misguided choice of words.

In it’s purest form, Social Media is any public or published medium …

Industry, Technology/Digital/Web »

[10 Oct 2009 | 2 Comments | ]
The Outsiders

Digital is not the solution.
Despite what you might read in the trade press (especially Ad Age where every second article is about Twitter and those that aren’t mention Twitter two or three times), digital is not the solution to all of advertising’s problems.
If anything, digital is the best representation of the problem.
And that problem is audience dispersion.
What is brilliant about the Internet (and, from an advertising point of view, its Achilles’ heel with an added helping of Achilles’ athlete foot) is that it is, for all intents and purposes, infinite.
When …

Work »

[18 Sep 2009 | 2 Comments | ]

Wheeeee! My first post on andshakers!
And if I am to start pontificating on advertising in general and creative in particular, it seems incumbent upon me to find a definition for this stuff before I start spouting off.
Especially if I’m going to spout off using fancy-ass words such as pontificate and incumbent.
So in the case of advertising, what is good creative?
Everybody talks about it. Argues about it. Claims they are for it or jealously deride it.
But what is it?
Award shows define it, don’t they?
What award shows ultimately recognize is an ad’s …