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Articles tagged with: Creatives

Miscellany »

[8 Jun 2011 | One Comment | ]
Your Career is a Role Playing Game

Not that you have to play a role every time in your agency, even knowing that there are some guys in this market that actually play to be someone they are not for their whole life.
But that’s not the subject of the article today.
What I am trying to say here is: nobody is good at everything.
Curiously, we are frequently questioned – and we question other people frequently – exactly about our/their weaknesses. Your boss and colleagues do this with you, you do it with them. People only see the flaws.
That’s …

Finding a Job, or Vice Versa »

[3 Jun 2011 | One Comment | ]
You Don’t Need an Army

I can’t tell you how many portfolios I’ve received from creatives who say, I’m at a bad agency. They don’t get me here. They don’t want to do great work like I do. They’re all about politics/money/boring clients/the suits run the place/insert excuse or self-delusion here.
I certainly can relate to the instinct. After all, all I wanted ten years ago was to get to “a great place” where they knew what great work was. And to me, that meant ten entries in that year’s One Show annual.
Having now worked at …

Finding a Job, or Vice Versa »

[1 Jun 2011 | One Comment | ]
Has the portfolio become obsolete?

Is a collection of pictures and videos really the best way to sell yourself?
Some people are quite good at putting together a killer portfolio. They spend hours upon hours perfecting it until it tells a seemingly perfect story about themselves.
But is it perfect, really?
I don’t think so. Because so many of these perfect portfolio creators turn out to be not so perfect employees.
How can that be?
Simple, really. The job we are asked to do each day does not even remotely resemble the act of putting together a portfolio. Perhaps there …

Industry »

[6 Apr 2011 | One Comment | ]
Can’t we all just get along?

If you’re a creative, you probably hate account people. If you’re a producer, you probably think creatives are needy prima donnas. If you’re an account executive, you probably think everyone’s out to get you. And if you’re a planner, you probably wonder just what exactly it is you do all day. Oh, wait, that’s what everyone else wonders.
You get the idea.
In agencies around the world, this dynamic is pretty much the same. And while it can be good for a few laughs at times, it is not particularly productive.
Fact is, …

Industry »

[23 Mar 2011 | No Comment | ]
Are we worthless and weak?

Ever wonder if we’re adding any value?
I mean, real, concrete, take it straight to the bank value.
I do.
Not because I think our jobs are unimportant. I just truly don’t understand how we calculate how much the stuff we do is actually worth to our clients.
And from the looks of it, they are not too sure either.
Which is why they expect more and more work at lower and lower costs. They don’t see the link between higher production values and their bottom line.
“Shoot me some spots with a handheld and a …

Finding a Job, or Vice Versa »

[22 Feb 2011 | No Comment | ]
Something to Fall Back On

Everyone had a friend in High School who was great at math. If you went to an expensive school you probably had many friends who were great at math. But what are they doing, now?
Schools put more value on subjects like Math and Science than they do on the Performing Arts or the Visual Arts. Why is this? It is because the school curriculum is designed by college professors to produce more college professors.
So, chances are, if you told your parents that you wanted to study art, you were greeted …

Industry »

[18 Feb 2011 | No Comment | ]
Meet the Account Manager.

Before you rally a mob to beat down the account manager for agreeing to a ridiculous deadline, take a minute and read this. If you feel they meet the criteria of a great account manager then please show restraint. If you don’t believe they meet it…well…as you were.
Good account managers (AM) are responsible for maintaining healthy client relationships: financially, legally, and procedurally. They get ahead of issues, align perceptions, identify idea killers and develop more business (read: revenue). All this while making sure the agency-side team has what they need …

Industry »

[26 May 2010 | One Comment | ]
STOP HELPING

Advertising is a team sport.
A relay race is a good metaphor.
When it works well, clients run the first leg then hand the baton to the account guys. The account guys race along and hand it to the strategy guys, who, in turn, deliver it to the creatives, whose job it is to get it across the finish line.
Sure, sometimes the baton gets dropped.
Sometimes a runner falls.
And sometimes everything goes right and you still get beaten.
That’s the business.
But there is one mistake that is really unforgivable: when one discipline doesn’t hand …

Industry »

[3 Feb 2010 | No Comment | ]
It Can Be Better

Some weeks ago this site published some nice articles about the lack of passion and involvement of some professionals in this industry with the advertising or even, any other kind of creativity.
If you missed them, please look later for “Do You Really Care” by TJ Bennet, “I Just Don’t Like It” by Craig Crawford or even the “It could be worse” by…well, by myself. There some fine insights in the comments below them too.
Ok, you are not going to read it right now. So, basically they broach the problem that …