Articles tagged with: Creative Directors
Not that you have to play a role every time in your agency, even knowing that there are some guys in this market that actually play to be someone they are not for their whole life.
But that’s not the subject of the article today.
What I am trying to say here is: nobody is good at everything.
Curiously, we are frequently questioned – and we question other people frequently – exactly about our/their weaknesses. Your boss and colleagues do this with you, you do it with them. People only see the flaws.
Finding a Job, or Vice Versa »
Is a collection of pictures and videos really the best way to sell yourself?
Some people are quite good at putting together a killer portfolio. They spend hours upon hours perfecting it until it tells a seemingly perfect story about themselves.
But is it perfect, really?
I don’t think so. Because so many of these perfect portfolio creators turn out to be not so perfect employees.
How can that be?
Simple, really. The job we are asked to do each day does not even remotely resemble the act of putting together a portfolio. Perhaps there …
Finding a Job, or Vice Versa »
I never had to walk 17 miles to school in the snow. Uphill. Both ways.
And I never had to run down to the creek to fetch my own water.
But you know what I did have to do, back in the day?
I had to actually call people that I wanted to work for. Not only that, I had to dig through a big red book that listed out every damn agency in the world to find out who might be the right person to contact. Emphasis on the word ‘might’.
I had …
If you’re a creative, you probably hate account people. If you’re a producer, you probably think creatives are needy prima donnas. If you’re an account executive, you probably think everyone’s out to get you. And if you’re a planner, you probably wonder just what exactly it is you do all day. Oh, wait, that’s what everyone else wonders.
You get the idea.
In agencies around the world, this dynamic is pretty much the same. And while it can be good for a few laughs at times, it is not particularly productive.
Fact is, …
In his terrific book Proust was a Neuroscientist, Jonah Lehrer chronicles the premier of Stravinsky’s The Rite of Spring. Sergei Diaghilev, the impresario of the Ballets Russes, commissioned Stravinsky, knowing that he would create a work that would be so shockingly new that it would make both of them famous, if not infamous. He knew that art’s reason to be is to elicit reaction. And, he knew that a chord is capable of inciting an explosive reaction simply by changing one note, the way stable molecules can become volatile with …
In the course of my career, I have had the privilege of working for a lot of different people.
I have learnt something from all of them.
In fact, I have learnt more about being a creative director from people who should never have been creative directors, than from those who should have.
So here, in no particular order, is how not to do it:
Kill everything the night before the meeting, then, go home.
Never look for a better idea trapped in a weak one. Just kill everything that doesn’t work as presented.
How can something so helpful to the creative process, also be so harmful to the creative process?
As we all know, creative ideas require stretching beyond the literal and obvious. That requires a degree of freedom from the tyranny of objective facts and purely rationale appeals. So, as creative people we often embrace a more nuanced approach to the specifics and let our imaginations run free. Then, when we have an idea that works, we share it with the world.
And that’s where opinions start to wrestle.
Sadly, in my experience, our opinions …
Journalism, Miscellany »
You might wonder what this seemingly unrelated story is doing on a blog about advertising. Well nothing really, except it reminded me of a story a friend of mine told me about a creative director who had the idea and the balls to secure 2 full time jobs at different New York ad agencies. Apparently he would spend the morning at one and the afternoon at the other and blame his absenteeism at either agency on “creative director stuff” he had to take care of (shoots/edits/mixes/etc). Apparently it …
Finding a Job, or Vice Versa, Industry »
Every day I get a pile of postcards, polylopes, booklets and packages from photographers and illustrators. I have no idea who most of them are. The pieces are usually covered in interesting images of old ladies that are losing the plot, dogs in costumes, preppy street scenes full of dramatic poses, or a million beautiful images of water. Judging by the ‘personalization’ on the address label, it’s anything but personal and has been fired off to 1000 Creative Directors just like me. There are some great images in here, but …