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Articles tagged with: Creative

Industry, Work »

[29 Jun 2011 | 2 Comments | ]
The party must go on.

So what were you doing last week? Dancing topless on a 200-foot yacht off the South of France? Rubbing elbows with some ECDs from South America? Bumping uglies with a random AD from Amsterdam?
Sounds awesome. Hope you took pictures.
Me? I was in the office, cranking out work like a mofo. Selling shit. Saving projects. You know, a typical week in advertising.
Now, I’ve come down on award shows before, and this post isn’t really about that. I actually think Cannes, out of all the shows, seems to honor some of our …

Products; Brands, Work »

[8 Jun 2011 | 2 Comments | ]
What’s your favorite advertising guilty pleasure?

Head on, apply directly to the forehead! Flo, the Progressive chick. Those nutty Metro PCS guys. Those crazy iO Digital Cable ads (watch a lot of channels, whenever you’re able). Pretty much every ad Swiffer has ever put on air.
You’ve seen these spots. You’ve probably hated most of them.
But there’s a good chance you like at least one. Someone’s liking ‘em, or else they wouldn’t still be running.
So fess up. What’s your favorite?
Me? I have to say I’m kind of a “Flo” fan. I know she’s a total dork and …

Products; Brands, Work »

[19 Apr 2011 | 2 Comments | ]
A Brand in Five Acts

The power of a great story is the one thing that has endured all time, and it’s the one thing that we can be sure will always endure. Surely, the last breath, of the last person, will be in struggle to utter, “told you I was sick.”
Like people, brands have a story. When brands get in trouble, it’s almost always because it has been challenged, and in that challenge it has lost its personality, its center, the way it has always defined itself. Remember Goldman Sachs’ tagline, “Our Client’s Interests …

Experiences, Miscellany »

[30 Mar 2011 | No Comment | ]
Flippers

We are all aware of the benefits and the disasters Photoshop can do to the modern civilization.
For me, the most dangerous tool of this weapon/software is the one that looks more innocent: the flip.
“Oh, the photo doesn’t fit in this direction? Flip it.” Yeah, right.
And then, we start to find inverted logos (like a backwards Nike Swoosh), people driving with the wheel on the wrong side and innocent models and personalities with their faces ruined, everywhere.
Even in some TV, it is not rare to see a person with the hair …

Products; Brands, Work »

[30 Mar 2011 | One Comment | ]
Am I getting car insurance or a genie?

I’m sure many of you are familiar with the latest State Farm campaign.
No, not the one with the beady eyed douchebag spokesperson.
I’m talking about the one that seems to present State Farm as some sort of purveyor of the black arts.
You’ve seen this one. Group of girls’ car breaks down. They sing the little State Farm ditty and suddenly their agent appears. But it doesn’t stop there. Apparently, getting speedy roadside help isn’t enough. These ladies have strong libidos and they need their agent to be hot. And sensitive.
Or how …

Charities/Philanthropies, Industry »

[16 Mar 2011 | No Comment | ]
Can we do more than just sell?

Some of you may know that I write a social/political blog in addition to contributing to this one.
And I typically keep them very separate. But I wonder if that is wise?
Our industry is filled with curious, creative people with a passion for social and cultural issues. Is there a way for us to tap into that passion to create something more than a great TV spot or a sick banner ad?
In a country where money controls virtually everything, why not work with those who actually control the money—our clients—to bring …

Experiences »

[4 Feb 2011 | One Comment | ]
Two words for you: Own It

Tired of being on the lame account with the lame client and the lame budgets? Think others are getting dream jobs with big budgets and exotic shoots?
Well there is only one way to get there. You’ll have to earn it yourself. No invites will come asking you to step out of lameness and into greatness. The good news however is you can write your own ticket.
There is one truth to advertising… only thing holding you back is you.
Sure time constraints and budgets will get in your way… differing opinions will …

Technology/Digital/Web, Work »

[1 Dec 2010 | No Comment | ]
A little help please?

So this guy thinks he’s going to kill all ad agencies. If I hadn’t heard that line about a thousand times before, I might be a little bit afraid.
But his overreaching hyperbole does not negate the fact that our business has never seen change at the rapid pace we are seeing currently.
Advertising experienced a revolution when TV became king about 50 years ago. But that’s nothing compared to what we’ve seen in the past 3 years.
The explosion of social media has been thrilling and terrifying at the same time. Companies …

Experiences, Industry, Miscellany »

[18 Nov 2010 | No Comment | ]
What’s Your Nightmare?

Some people dream that they are falling from buildings.
Buried alive. Or that hat they’ve lost their mouth.
Creatives from ad agencies have different nightmares.
Some copywriters are afraid of writer’s block. Or to make something that they believe is great but everybody else think it’s ridiculous.
For me, two nightmares are the worst of all.
First: The Argument Infinite Loop
Somebody is so attached to the rules that can get out of the routine and see that maybe the rule doesn’t make sense, or that it is not applied.
For example: you suggest a TV spot …

News, Sports »

[2 Jun 2010 | One Comment | ]
The lighter side of advertising

Last week, I wrote about the disaster in the gulf and how it has completely laid waste to both an entire region and any good will created by the BP-Beyond Petroleum ad campaign.
Pretty heavy stuff. So this week I wanted to focus on something a little lighter.
Sports advertising. In particular, hockey advertising. This recent ad by the Boston Bruins brought a smile to my face and reminded me of the simple joy of a funny headline.
http://creativity-online.com/work/boston-bruins-never-date-a-flyers-fan/19942
And I’m a Flyers fan. Perhaps some of the sting is removed by Philly’s historic …