<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>And Shakers &#187; Clients</title>
	<atom:link href="http://andshakers.com/tag/clients/feed" rel="self" type="application/rss+xml" />
	<link>http://andshakers.com</link>
	<description>many veteran creatives, one domain</description>
	<lastBuildDate>Wed, 03 Aug 2011 14:50:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Stop the self-love</title>
		<link>http://andshakers.com/industry/stop-the-self-love</link>
		<comments>http://andshakers.com/industry/stop-the-self-love#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:48:31 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Awards Shows]]></category>
		<category><![CDATA[Awards Shows]]></category>
		<category><![CDATA[Cannes Awards]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative Hacks]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1798</guid>
		<description><![CDATA[Everybody wants to win awards.
They are the holy grail of our industry. The ticket to the big time. The career accelerator.
They are also a sham.
Ever notice how it is the same people, the same agencies, the same style of work that wins year in and year out?
There’s a perfectly good reason for this.
It’s the same people, doing the same damn work, from the same damn agencies that judge the elite competitions year after year after year.
It’s a bit a of a circle jerk, no?
I’m not saying a lot of the ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/stop-the-self-love/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are we worthless and weak?</title>
		<link>http://andshakers.com/industry/are-we-worthless-and-weak</link>
		<comments>http://andshakers.com/industry/are-we-worthless-and-weak#comments</comments>
		<pubDate>Wed, 23 Mar 2011 17:02:42 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Building Value]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Demanding Clients]]></category>
		<category><![CDATA[Pumping out Work]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1753</guid>
		<description><![CDATA[Ever wonder if we’re adding any value?
I mean, real, concrete, take it straight to the bank value.
I do.
Not because I think our jobs are unimportant. I just truly don’t understand how we calculate how much the stuff we do is actually worth to our clients.
And from the looks of it, they are not too sure either.
Which is why they expect more and more work at lower and lower costs. They don&#8217;t see the link between higher production values and their bottom line.
&#8220;Shoot me some spots with a handheld and a ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/are-we-worthless-and-weak/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet the Account Manager.</title>
		<link>http://andshakers.com/industry/1673</link>
		<comments>http://andshakers.com/industry/1673#comments</comments>
		<pubDate>Fri, 18 Feb 2011 16:05:25 +0000</pubDate>
		<dc:creator>AliGrayeli</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Account Managers]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creatives]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1673</guid>
		<description><![CDATA[Before you rally a mob to beat down the account manager for agreeing to a ridiculous deadline, take a minute and read this. If you feel they meet the criteria of a great account manager then please show restraint. If you don’t believe they meet it&#8230;well&#8230;as you were.
Good account managers (AM) are responsible for maintaining healthy client relationships: financially, legally, and procedurally. They get ahead of issues, align perceptions, identify idea killers and develop more business (read: revenue). All this while making sure the agency-side team has what they need ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/1673/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two words for you: Own It</title>
		<link>http://andshakers.com/experiences/two-words-for-you-own-it</link>
		<comments>http://andshakers.com/experiences/two-words-for-you-own-it#comments</comments>
		<pubDate>Fri, 04 Feb 2011 14:56:53 +0000</pubDate>
		<dc:creator>AliGrayeli</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Dream Shoots]]></category>
		<category><![CDATA[Own It]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1619</guid>
		<description><![CDATA[Tired of being on the lame account with the lame client and the lame budgets? Think others are getting dream jobs with big budgets and exotic shoots?
Well there is only one way to get there. You&#8217;ll have to earn it yourself. No invites will come asking you to step out of lameness and into greatness. The good news however is you can write your own ticket.
There is one truth to advertising&#8230; only thing holding you back is you.
Sure time constraints and budgets will get in your way&#8230; differing opinions will ...]]></description>
		<wfw:commentRss>http://andshakers.com/experiences/two-words-for-you-own-it/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who wants to play whac-a-mole?</title>
		<link>http://andshakers.com/industry/who-wantws-to-play-whac-a-mole</link>
		<comments>http://andshakers.com/industry/who-wantws-to-play-whac-a-mole#comments</comments>
		<pubDate>Wed, 02 Feb 2011 13:49:49 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Account People]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whac a mole]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1609</guid>
		<description><![CDATA[You know the game. It’s at every carnival and boardwalk across the country. You take a mallet and try to pound the crap out of a bunch of stuffed moles that keep popping their heads out of a bunch of holes.
It’s pretty damn annoying really. The more you get into it, the more the moles keep popping up, to the point where it’s impossible to hit them all.
It’s just like advertising, really.
Just when you think you’ve solved a problem, another one pops up. Whack! You write the perfect headline. Another ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/who-wantws-to-play-whac-a-mole/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 33% Rule</title>
		<link>http://andshakers.com/miscellany/the-33-rule</link>
		<comments>http://andshakers.com/miscellany/the-33-rule#comments</comments>
		<pubDate>Wed, 19 Jan 2011 19:29:46 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Miscellany]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1544</guid>
		<description><![CDATA[Want to make your meetings more productive? Want to avoid those annoying creative-killing comments? Wish you could spend less time yapping about nonsense and more time doing your actual job?
Easy.
Next time you’re in a meeting do a simple roll call. First person says the number 1, second says the number 2 and the third says the number 3. If there are more people in the meeting, repeat the process until everyone is assigned a number from 1 to 3.
Now, tell all of the ‘threes’ to leave the room.
That’s it. That’s ...]]></description>
		<wfw:commentRss>http://andshakers.com/miscellany/the-33-rule/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Morning after the Crash</title>
		<link>http://andshakers.com/experiences/the-morning-after-the-crash</link>
		<comments>http://andshakers.com/experiences/the-morning-after-the-crash#comments</comments>
		<pubDate>Wed, 19 Jan 2011 19:17:51 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Art Directors]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Copywriters]]></category>
		<category><![CDATA[Creative Teams]]></category>
		<category><![CDATA[Last minute scramble]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1540</guid>
		<description><![CDATA[Some years ago, we were working over night to finish our first campaign for a new client.
That’s when it happened.
You know, that thing that only happens when it can’t happen?
Energy peak. Computers, printers, the server, all crashed. Including us.
We lost almost everything.
There were just some few hours until the client’s arrival. And the presentation could not be postponed because the big boss was going to travel later that day.
So, we called some printing companies that were open at that time and they lent some machines and a couple of assistants ...]]></description>
		<wfw:commentRss>http://andshakers.com/experiences/the-morning-after-the-crash/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print is Dead. Long Live the iPad.</title>
		<link>http://andshakers.com/work/print-is-dead-long-live-the-ipad</link>
		<comments>http://andshakers.com/work/print-is-dead-long-live-the-ipad#comments</comments>
		<pubDate>Tue, 18 Jan 2011 19:59:55 +0000</pubDate>
		<dc:creator>MikeGambino</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Technology/Digital/Web]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Account People]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative Teams]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Print Campaigns]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1535</guid>
		<description><![CDATA[Let’s face it, for decades now, print has been considered the bastard child of advertising. Nobody wants to work on print. If you ask a team to work on a print campaign, their eyes glaze over. Those eyes say, “please, shoot me.”
“So, I want you to spend two nights trying every conceivable design permutation. Then, if you are lucky enough to sell the campaign, you can spend three days refining that look. This will be followed by another seven days fleshing out the campaign, with 27 different lines. Then, you’ll ...]]></description>
		<wfw:commentRss>http://andshakers.com/work/print-is-dead-long-live-the-ipad/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why don’t you just tell me what you want?</title>
		<link>http://andshakers.com/industry/why-don%e2%80%99t-you-just-tell-me-what-you-want</link>
		<comments>http://andshakers.com/industry/why-don%e2%80%99t-you-just-tell-me-what-you-want#comments</comments>
		<pubDate>Wed, 12 Jan 2011 15:07:42 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Kramer]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1520</guid>
		<description><![CDATA[Sometimes I feel like Kramer.
Remember when he got all those wrong numbers for Movie Phone on Seinfeld?
He tried to be helpful and actually give people the movie info they were seeking.
Paper in hand, he thumbed through the listings, letting people know show times, locations, etc.
It all comes to a head when George calls. Kramer tries his best to replicate the automated phone system, asking callers to ‘press 1 if you know the name of the movie you’d like to see” and ‘enter the first 3 letters of the movie name” ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/why-don%e2%80%99t-you-just-tell-me-what-you-want/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Nightmare?</title>
		<link>http://andshakers.com/industry/whats-your-nightmare</link>
		<comments>http://andshakers.com/industry/whats-your-nightmare#comments</comments>
		<pubDate>Thu, 18 Nov 2010 23:18:51 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Miscellany]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[Nightmares]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1477</guid>
		<description><![CDATA[
Some people dream that they are falling from buildings.
Buried alive. Or that hat they’ve lost their mouth.
Creatives from ad agencies have different nightmares.
Some copywriters are afraid of writer’s block. Or to make something that they believe is great but everybody else think it’s ridiculous.
For me, two nightmares are the worst of all.
First: The Argument Infinite Loop
Somebody is so attached to the rules that can get out of the routine and see that maybe the rule doesn’t make sense, or that it is not applied.
For example: you suggest a TV spot ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/whats-your-nightmare/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

