Scam ads—the pointless, pathetic, pyrite, polluting the pages of advertising annuals the world over.
Unfortunately, as recent history has shown us, it took DDB Brazil, the 9/11 terrorist attacks and the world’s least sensitive creative team to bring this conversation into the public discourse. No matter where you stand on the WWF campaign, it would be hard to argue that scam ads make the world a better place.
There is a solution.
But before we get to that, it’s time for a little disclosure: I have done scam ads. A lot of them. …