If you’re a creative, you probably hate account people. If you’re a producer, you probably think creatives are needy prima donnas. If you’re an account executive, you probably think everyone’s out to get you. And if you’re a planner, you probably wonder just what exactly it is you do all day. Oh, wait, that’s what everyone else wonders.
You get the idea.
In agencies around the world, this dynamic is pretty much the same. And while it can be good for a few laughs at times, it is not particularly productive.
Fact is, …

We are all aware of the benefits and the disasters Photoshop can do to the modern civilization.
For me, the most dangerous tool of this weapon/software is the one that looks more innocent: the flip.
“Oh, the photo doesn’t fit in this direction? Flip it.” Yeah, right.
And then, we start to find inverted logos (like a backwards Nike Swoosh), people driving with the wheel on the wrong side and innocent models and personalities with their faces ruined, everywhere.
Even in some TV, it is not rare to see a person with the hair …

Some years ago, we were working over night to finish our first campaign for a new client.
That’s when it happened.
You know, that thing that only happens when it can’t happen?
Energy peak. Computers, printers, the server, all crashed. Including us.
We lost almost everything.
There were just some few hours until the client’s arrival. And the presentation could not be postponed because the big boss was going to travel later that day.
So, we called some printing companies that were open at that time and they lent some machines and a couple of assistants …

When I begun in advertising, I had the luck to team with a veteran Art Director.
Walter was in his 60’s back then, I was in my early 20’s.
The man had a vision like I never saw again, probably because it is becoming more and more difficult to find art directors older than 50’s in the agencies nowadays – which is terrible, I think.
Walter knew so much that sometimes, he went mad with the guys who only learned from the digital school.
“These photographers think that they don’t need to set a …