Tell me if you’ve heard this one before.
You’re in a meeting with a client. They are excited about some new offer, product, upgrade, whatever. You listen intently. Then they start talking about the advertising.
And that’s when you feel it coming. You may even cringe a bit in preparation.
That’s when they say they want the advertising to be like Apple’s or Nike’s.
First of all. Why does everyone want their advertising to be like someone else’s? Shouldn’t companies be striving to create their own identity?
Secondly, why do you think you can have …

Think about it.
If you have to create a character for kids, would it be a disgusting creature like a mouse?
Well, Spongebobs come and go, but Mickey Mouse is still here, making zillions.
What about using red in the logo and in the package of a refreshing product?
And here’s Coca-Cola.
If you have to choose a name for a high-end technology company, would you pick Apple?
Now, watching these early Ronald McDonald’s commercials, even considering that they were shot in the sixties, would you imagine that this clown would help a brand to become …

I used to have an independent rock label.
It was nothing serious. Just a teenage dream that I could achieve with my first savings from work and some money I earned playing with my band.
A parallel project, but we did release some cool stuff.
Good that I didn’t join some friends as a partner in another dream that I had: a music store.
Because both my label and their store closed some time after Apple developed the iTunes and make the iPod more popular.
Our passion, lack of time and planning couldn’t resist to …

How does Apple do it? How have they managed to hang on to my unwavering loyalty, despite the monumental amount of pain they have caused me over the years?
My iphone drops calls with an almost reckless abandon. I honestly have no faith that any call I make will go through. And yet I swear by this phone. I would recommend it to anyone.
My iMac crashes more than Tiger Woods on an Ambien bender. I’ve literally lost days of my life to the spinning wheel of death. My “Mighty Mouse” scroll …

A friend of mine showed me this iphone app and it’s pretty sweet in a really creepy way. It’s called Photospeak and it can basically turn a regular picture into a talking one, kind of like the framed pictures in Harry Potter. It’s a paid app, but my friend swears it’s the best $3 he’s ever spent.
- Tommy Troncoso