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	<title>And Shakers &#187; Agencies</title>
	<atom:link href="http://andshakers.com/tag/agencies/feed" rel="self" type="application/rss+xml" />
	<link>http://andshakers.com</link>
	<description>many veteran creatives, one domain</description>
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		<title>What Andrew Dice Clay can teach you about hiring.</title>
		<link>http://andshakers.com/finding-a-job/what-andrew-dice-clay-can-teach-you-about-hiring</link>
		<comments>http://andshakers.com/finding-a-job/what-andrew-dice-clay-can-teach-you-about-hiring#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:47:47 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Finding a Job, or Vice Versa]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Andrew Dice Clay]]></category>
		<category><![CDATA[Interviewing]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1357</guid>
		<description><![CDATA[Part of Andrew Dice Clay’s act was spotting a couple in the front row and asking the guy, “First time you two were together, was she any good?”
Of course, the guy would smile and nod.
Then he’d ask, “Well, how do you think your little princess got that way?”
A while back I messed up a phone interview. The guy asked me a question and I blanked. I guess I was so nervous about getting the job, I screwed it up. On my next job interview, I practiced. I had everything the ...]]></description>
		<wfw:commentRss>http://andshakers.com/finding-a-job/what-andrew-dice-clay-can-teach-you-about-hiring/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listen to Snoopy</title>
		<link>http://andshakers.com/industry/listen-to-snoopy</link>
		<comments>http://andshakers.com/industry/listen-to-snoopy#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:29:23 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1328</guid>
		<description><![CDATA[A wise comic-strip beagle once said, “There’s no sense in doing a lot of barking if you don’t really have anything to say.”
Somebody get this puppy a job in advertising. Please.
These are the words we all need to live by, agency and client alike. People think if you shout loud enough or make something clever enough, it will make people think you actually have something worth talking about.
More likely, they will either be annoyed by you or simply forget about you.
Think of the greatest ads or campaigns you’ve ever seen. ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/listen-to-snoopy/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Goooooooooooooaaaaaaaaal … or Not.</title>
		<link>http://andshakers.com/sports/goooooooooooooaaaaaaaaal-%e2%80%a6-or-not</link>
		<comments>http://andshakers.com/sports/goooooooooooooaaaaaaaaal-%e2%80%a6-or-not#comments</comments>
		<pubDate>Sat, 26 Jun 2010 21:52:11 +0000</pubDate>
		<dc:creator>CraigCooper</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[Accounts]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Agency Spy]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Ghana]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[US Slovenia]]></category>
		<category><![CDATA[USMNT]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1295</guid>
		<description><![CDATA[(This was written on June 25th before the US/Ghana game)
I felt bad for the US football/soccer team when their winning goal against Slovenia in their World Cup match was disallowed by a referee undoubtedly related to Helen Keller.
Especially since “footie” is such a goal-challenged sport in the first place. (Unlike the one with the only Cup that really matters.)
Then yesterday I read that BBH had just lost to Fallon their 5-month-old Cadillac account – and that they found out about said loss by reading of it in the press.
Talk about ...]]></description>
		<wfw:commentRss>http://andshakers.com/sports/goooooooooooooaaaaaaaaal-%e2%80%a6-or-not/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Researching Research</title>
		<link>http://andshakers.com/industry/researching-research</link>
		<comments>http://andshakers.com/industry/researching-research#comments</comments>
		<pubDate>Thu, 10 Jun 2010 16:58:15 +0000</pubDate>
		<dc:creator>CraigCrawford</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Albert Einstein]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1265</guid>
		<description><![CDATA[Ah yes, good old research.
100% Knowledge. 0% Wisdom.
You can hate it all you want, but it isn’t going anywhere. There’s an entire timidity-industrial complex to make certain of that.
The point of this post is to share all the wisdom I have heard and used over the years, so that others can use it when they’re sitting behind the glass watching their brave thinking being masticated by the many manic moving mouths of “experts.”
It won’t make the experience any less painful, but at least it will generate a few laughs and ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/researching-research/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Agencies’ Top 7 Lies</title>
		<link>http://andshakers.com/industry/agencies%e2%80%99-top-7-lies</link>
		<comments>http://andshakers.com/industry/agencies%e2%80%99-top-7-lies#comments</comments>
		<pubDate>Thu, 13 May 2010 18:18:54 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Lies]]></category>
		<category><![CDATA[Meetings]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1196</guid>
		<description><![CDATA[7. Never mind. We can fix it at the post production.
6. You didn’t receive the email for the meeting? There must be a problem with the server.
5. We are not late. The courier left with the material some hours ago (or “the system was down, but we are finishing it”).
4. The client really liked the ideas and said they will use them later.
3. The briefing was right, but the client decided to rethink their strategy, that’s why we have to work on a new proposal.
2. They really wanted it for ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/agencies%e2%80%99-top-7-lies/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unless your last name is Van Halen, don’t name your business after yourself</title>
		<link>http://andshakers.com/industry/unless-your-last-name-is-van-halen-don%e2%80%99t-name-your-business-after-yourself</link>
		<comments>http://andshakers.com/industry/unless-your-last-name-is-van-halen-don%e2%80%99t-name-your-business-after-yourself#comments</comments>
		<pubDate>Mon, 10 May 2010 17:39:19 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Agency Names]]></category>
		<category><![CDATA[Deutsch]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1188</guid>
		<description><![CDATA[
Every ad agency loves to say they’re experts in branding and then they name their agency after the owners. Your name is your first impression—you’re first line of branding contact. If your business is named after yourself, it says nothing and may give the impression that you have a big ego. Especially if your name is hard to pronounce, remember or spell.
If my ad agency specialized in pet advertising, I’m not going to name it The Huggins Group, I’m going to name it BARK.
There’s nothing wrong with naming your agency ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/unless-your-last-name-is-van-halen-don%e2%80%99t-name-your-business-after-yourself/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Small Idea</title>
		<link>http://andshakers.com/work/the-small-idea</link>
		<comments>http://andshakers.com/work/the-small-idea#comments</comments>
		<pubDate>Tue, 04 May 2010 13:04:14 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[Giovanni+DraftFCB]]></category>
		<category><![CDATA[Small Idea]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1174</guid>
		<description><![CDATA[
(Videos embedded)
Big ideas are cool. But they demand big money.
What about a small idea?
An idea so tiny that uses ants as the media.
Check this new viral from the Giovanni+DraftFCB guys here in Brazil.

After watching this I said, ok, what was the post production trick?
And then, they released their making of. 100% DIY.

- Fabio Seidl
]]></description>
		<wfw:commentRss>http://andshakers.com/work/the-small-idea/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selling it Through: Part II, Art for Art’s Sake</title>
		<link>http://andshakers.com/work/selling-it-through-part-ii-art-for-art%e2%80%99s-sake</link>
		<comments>http://andshakers.com/work/selling-it-through-part-ii-art-for-art%e2%80%99s-sake#comments</comments>
		<pubDate>Fri, 26 Mar 2010 17:21:56 +0000</pubDate>
		<dc:creator>CraigCooper</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Directors]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Scripts]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1075</guid>
		<description><![CDATA[Years ago, one of the principals at a production company told me that as soon as she saw a script coming through the fax machine (I said it was years ago) with either the JWT or Leo Burnett logo at the top of the page, she knew right away that there wouldn’t be enough money in the production budget.
I don’t bring this up to poop on old J. Wally or Leo B., but to make a point.
Your script is being judged before anyone has even read it.
Previously, I wrote about ...]]></description>
		<wfw:commentRss>http://andshakers.com/work/selling-it-through-part-ii-art-for-art%e2%80%99s-sake/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Selling it Through: Part I, Twins</title>
		<link>http://andshakers.com/industry/selling-it-through-part-i-twins</link>
		<comments>http://andshakers.com/industry/selling-it-through-part-i-twins#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:48:16 +0000</pubDate>
		<dc:creator>CraigCooper</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Directors]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1037</guid>
		<description><![CDATA[Think you’ve got a daunting task ahead?
A great script – the most genius one you or anybody else has ever written – is in your tiny little hands and the only thing that remains is… (insert ominous pause here)…  selling it to the client.
But you’re up to it!
You’ll sell it through. You’ll sell it to the client you work with every day, right? And her boss, too, right?
Why, you’ll even sell it through to their pretzel-headed president who came up through sales and makes every key decision based on ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/selling-it-through-part-i-twins/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ad agency, promote thyself</title>
		<link>http://andshakers.com/industry/ad-agency-promote-thyself</link>
		<comments>http://andshakers.com/industry/ad-agency-promote-thyself#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:55:45 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1024</guid>
		<description><![CDATA[So, I know this has been discussed before, but I’ve never heard a satisfactory explanation.
Why don’t advertising agencies advertise?
We ask our clients to put their faith in us. We tell them that their media dollars are an investment, one that will pay off with increased sales and additional customers.
And yet, when was the last time you saw a BBDO spot on TV? Or a Crispin print ad? Or an R/GA banner?
We don’t even have a particularly strong social media presence. Sure, there are a few agencies that have a decent ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/ad-agency-promote-thyself/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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