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[13 Feb 2010 | 2 Comments | ]
Every Pigeon Has Its Hole

The following is an interesting thread on LinkedIn that should be required reading for all Marketers (i.e. Clients), Account People and Creative Headhunters.
All except our gracious host, of course – he already knows this stuff.
Would somebody please explain to me the difference between a copywriter and a digital copywriter? Does the latter possess some kind of special talent?
- Craig Cooper

Industry »

[3 Feb 2010 | No Comment | ]
It Can Be Better

Some weeks ago this site published some nice articles about the lack of passion and involvement of some professionals in this industry with the advertising or even, any other kind of creativity.
If you missed them, please look later for “Do You Really Care” by TJ Bennet, “I Just Don’t Like It” by Craig Crawford or even the “It could be worse” by…well, by myself. There some fine insights in the comments below them too.
Ok, you are not going to read it right now. So, basically they broach the problem that …

Industry »

[17 Dec 2009 | 5 Comments | ]
“I Just Don’t Like It.”

Subjectivity.
How can something so helpful to the creative process, also be so harmful to the creative process?
As we all know, creative ideas require stretching beyond the literal and obvious. That requires a degree of freedom from the tyranny of objective facts and purely rationale appeals. So, as creative people we often embrace a more nuanced approach to the specifics and let our imaginations run free. Then, when we have an idea that works, we share it with the world.
And that’s where opinions start to wrestle.
Sadly, in my experience, our opinions …

Work »

[7 Oct 2009 | 2 Comments | ]
Great concept. Just change the headline and visual.

Like most creatives, I like to critique the ads I see—whether they’re on TV, the web, in the paper or on the back of an ATM receipt. And I’m rarely kind. Words like horrible, embarrassing or disgraceful are often used—usually with expletives for emphasis.
But I wonder, how often am I actually seeing the true creative vision of the team that worked on the ad? I know for my own work, it’s not often. Between your bosses, account teams and clients (and sometimes the client’s friends and family) the work can …

Industry »

[1 Oct 2009 | One Comment | ]
It Could Be Worse

Many years ago I was sitting through one of those classically horrible meetings where the client was shredding all the work, the account person was not saying any of the things you’d want a good account person to say, the creative director was oddly silent and I was going to have to tell my girlfriend that I wouldn’t be going skiing that weekend because I was going to have to work.
The account person, seeing the dismal look on my face, scribbled “It could be worse” on a corner of the …

Industry »

[30 Sep 2009 | 2 Comments | ]
I Am The Devil

From time to time, I find myself in a meeting where someone (usually an account person) will boldly proclaim, “I just want to play Devil’s Advocate …” They then launch into dismantling weeks and months worth of ideas with the same reckless negligence of people who place rocks on railroad tracks.
Of course, I never really let it get that far.
That’s because I immediately interrupt and point out, as politely as possible, that I am in fact The Devil and that they are not authorized to speak on my behalf. This …

Industry »

[24 Sep 2009 | 2 Comments | ]
Just say no to Junior.

I’d like to use my first post on this blog to make a formal request to the Global Amalgamated International Agency Network (GAIAN) to, from this day forward, stop saddling young creatives with the dismissive title of “junior.” I mean really, who gains from this? Juniors know what they are and if they, in a moment of hubris, sometimes forget the rung from which their career currently hangs, their paycheck arrives every two weeks or so to remind them. They’re the ones reheating ramen noodles to eat at their desks …