The Apple of my ire.
How does Apple do it? How have they managed to hang on to my unwavering loyalty, despite the monumental amount of pain they have caused me over the years?
My iphone drops calls with an almost reckless abandon. I honestly have no faith that any call I make will go through. And yet I swear by this phone. I would recommend it to anyone.
My iMac crashes more than Tiger Woods on an Ambien bender. I’ve literally lost days of my life to the spinning wheel of death. My “Mighty Mouse” scroll ball hasn’t scrolled in over a year. And yet, I spend hours researching the latest iMacs, dreaming of how great they’ll look in my home office.
My old iBook sits in a corner of my bedroom, more of a paperweight than anything else at this point. It had a decent run, but that run would have been much shorter had I not had the motherboard replaced. And yet, I spend hours in the Apple store, staring longingly at the latest laptops.
I’ve had 2 work Macs completely die on me. I’ve had 2 personal iMacs die on me as well. And yet, if you told me I had to do my next job on a PC, I’d tell you to take that PC and do some not so nice things with it.
So, how do they do it? How does Apple treat me (and many others) so poorly and yet maintain such a high level of brand loyalty?
Could it have something to do with, possibly, maybe, just maybe, the advertising?
[...] This post was mentioned on Twitter by Monica Lo, TJ Bennett. TJ Bennett said: new blog post on andshakers. com. check it out if you get a chance. http://bit.ly/7HPfCM [...]
“…dreaming of how great they’ll look in my home”
That’s part of Apple’s marketing genius — realizing that many (too many) people are more interested in what a computer says about them instead of what it does for them.
The other part of their genius is that they never claim Macs don’t crash; they just say PCs do.
Frankly, their Mac message would never have registered the way it has if the loose grouping of hardware and software companies called “PC” had shut it down in the beginning with some smart PR moves.
Personally, I think what Crispin has done for Microsoft amounts to nil.
good points, craig. i think part of apple’s genius was also knowing that the loose grouping of ‘PC’ companies would never be able to formulate a single, cohesive response. apple is a brand; PC is just a platform. tough to get people excited about a platform.
Leave your response!
About And Shakers
Navigation
Categories
Tag Cloud
Recent Comments
Most Commented
Recent Posts