Think about it.

If you have to create a character for kids, would it be a disgusting creature like a mouse?

Well, Spongebobs come and go, but Mickey Mouse is still here, making zillions.

What about using red in the logo and in the package of a refreshing product?

And here’s Coca-Cola.

If you have to choose a name for a high-end technology company, would you pick Apple?

Now, watching these early Ronald McDonald’s commercials, even considering that they were shot in the sixties, would you imagine that this clown would help a brand to become an icon?

I love the second spot when the boy says:

“Mom told me never to talk to strangers.”

Man, if I were this kid, I would be miles away from that scary guy.

Yes, success comes from some really strange ways.

(Below are the first two McDonald’s commercials)

- Fabio Seidl