Last week, I wrote about the disaster in the gulf and how it has completely laid waste to both an entire region and any good will created by the BP-Beyond Petroleum ad campaign.

Pretty heavy stuff. So this week I wanted to focus on something a little lighter.

Sports advertising. In particular, hockey advertising. This recent ad by the Boston Bruins brought a smile to my face and reminded me of the simple joy of a funny headline.

http://creativity-online.com/work/boston-bruins-never-date-a-flyers-fan/19942

And I’m a Flyers fan. Perhaps some of the sting is removed by Philly’s historic comeback from a 3-0 series deficit against the Bruins earlier in this year’s playoffs. Okay, that pretty much takes all the sting out.

But today, even as my Flyers are in danger of seeing their Stanley Cup dreams fade away (if they lose to Chicago tonight they will go down 3-0 in the series with little hope of another miracle comeback), I am feeling upbeat, thanks this one little ad.

Because it reminds me why I got into this business in the first place—to have fun. How many other jobs would let you call into question the hirsuteness of an entire city’s female population and let you go home feeling proud of your efforts?

Not many.

So thank you, Mullen, for crafting this fine little piece of communication. And thank you to the Bruins, for once again making the word Boston synonymous with the word choke.

- TJ Bennett