Was skimming AdAge and came across this article. A very interesting perspective that excites, saddens and scares. Excites because of the possibilities it presents to people like me in the agency world. Saddens because it does reduce life to binary and squashes serendipity and surprise. Scares because of for every good thing that can be done with the technology, there are 50 bad things. Have a read. See what you think, click the pic to check the Article:

- David Shearer