Short and Sweet
Chances are, not many.
That’s one of my gripes about “microsites” and so many other digital marketing efforts.
Sorry, chief marketing officer, but as interesting as you may find it, nobody wants to spend 20 minutes exploring your alternate universe about floor cleaner.
Or to read the entire product catalog, bullet by bullet.
It’s disrespectful of people’s time.
Get in, get out.
Start a conversation. Don’t try to be the whole conversation.
– Stephen Curry