Home » Miscellany

Short and Sweet

15 February 2011 No Comment

How many minutes do you have right now to read this?

Chances are, not many.

That’s one of my gripes about “microsites” and so many other digital marketing efforts.

Sorry, chief marketing officer, but as interesting as you may find it, nobody wants to spend 20 minutes exploring your alternate universe about floor cleaner.

Or to read the entire product catalog, bullet by bullet.

It’s disrespectful of people’s time.

Get in, get out.

Start a conversation. Don’t try to be the whole conversation.

– Stephen Curry

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.