Literally. Coming up with ideas is like taking a crap. You get one good one a day. Two if you’re lucky and sometimes you’re blessed with three or four. If you try to push your idea out into the world before it’s ready, it might not work and it can be pretty painful. Sometimes the best thing you can do is relax and drink lots of coffee. I still remember being in school and seeing a copywriting student staring at
a blank word document on his mac. I asked if he saw the game last night and he was like, “Can’t talk now. I’m working.” He was creatively constipated. Brainstorming meetings are like asking people to take a dump on demand. That’s why they usually don’t work.

- John Huggins