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The Perfect Note

26 August 2010 No Comment

I envy the cartoon and comic artists.

And I have no doubt that they influenced me as a copywriter. I always admired the talent to simplify the life in 3 frames or less. Sometimes, without saying a word.

Think about Pearls Before Swine, from Stephen Pastis.

The guy has a pig and a rat, poorly drawn in black and white (no perspectives, no scenarios, nothing) and already published 10 books. You gotta be good in telling stories (and he does it in one style – acid humor) to do it.

So, some days ago I passed through a bookshop, found a new edition of the essential Will Eisner’s ‘New York: Life in the Big City’, and I decided to read it again.

Eisner was a fantastic observer, a great story builder and teller.

Not to mention the craft, his one-story characters and the talent to go from the comic to drama in one frame.

But what really made me think was the introduction of the book, written by Neil Gaiman, another graphic novel monster.

Gaiman tells us that he once asked Eisner why he was still working .

The man was 82 years old back then, and died with 87, never stopped working.

Eisner replied that he once saw a movie about an old musician that never stopped playing because he was still looking for the perfect note.

That’s what he was doing.

Still looking for being better, cynically knowing that nothing would make him give up, or could make him believe that there is nothing else to be done.

Sometimes you learn about your job with the others.

The comic artist, with a musician in an old movie.

The copywriter, with an old comic artist.

- Fabio Seidl

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