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Why don’t you just tell me what you want?

12 January 2011 No Comment

Sometimes I feel like Kramer.

Remember when he got all those wrong numbers for Movie Phone on Seinfeld?

He tried to be helpful and actually give people the movie info they were seeking.

Paper in hand, he thumbed through the listings, letting people know show times, locations, etc.

It all comes to a head when George calls. Kramer tries his best to replicate the automated phone system, asking callers to ‘press 1 if you know the name of the movie you’d like to see” and ‘enter the first 3 letters of the movie name” and so on.

Not surprisingly this didn’t go well.

Ultimately, he just asks George to “tell me the name of the movie you selected.”

And that’s how it feels when you’re pitching ideas sometimes. You go through rounds and rounds. Trying to deliver what is expected. But ultimately you are left dumbfounded and all you want to say is “why don’t you just tell me the ad you’d like to see?”

But that wouldn’t go any better than Kramer’s foray into the automated movie listing business. Because you’re not really adding any value at that point, are you?

Maybe we’d be better off hosting the Merv Griffin show from our living rooms.

- TJ Bennett

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