I wrote this back when Sandra Bullock was known mostly for her acting instead of her cheating husband.

Sandra Bullock was on the Today show yesterday talking about how her movie The Blind Side was such a hit. She said it was because most of the decision makers in the studio weren’t that interested in the movie. No one came by to give their input or approval. Same thing for the classic movie, Fast Times At Ridgemont High. The studio execs were too busy caring about another movie they were anticipating to be their big hit that year-The Best Little Whorehouse in Texas.

The lesson learned? High profile projects like Super Bowl ads are over approved to death. Everyone wants to be involved. Everybody has an opinion. Everybody wants to give approval.

Instead of waiting for your Super Bowl opportunity, look for Blind Sides in your day-to-day work. The door hanger or direct mail piece your working on is going to be met with minimal approval. It will also face less competition in award shows.