Comments on: “I Just Don’t Like It.” http://andshakers.com/industry/i-just-dont-like-it many veteran creatives, one domain Wed, 03 Aug 2011 14:50:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Craig Crawford http://andshakers.com/industry/i-just-dont-like-it/comment-page-1#comment-434 Craig Crawford Wed, 23 Dec 2009 18:03:36 +0000 http://andshakers.com/?p=799#comment-434 Fabio, Once again, thank you for your thoughtful response. You are absolutely right about engaging with clients and even agency people, and exposing them to inspiring, enlightening culture. I really wish we could find a way to build this kind of thing into our usual process. That will be one of my missions in the New Year--figuring out how to do just that. Have a great Holiday and an even better 2010. Craig Fabio,

Once again, thank you for your thoughtful response.

You are absolutely right about engaging with clients and even agency people, and exposing them to inspiring, enlightening culture.

I really wish we could find a way to build this kind of thing into our usual process. That will be one of my missions in the New Year–figuring out how to do just that.

Have a great Holiday and an even better 2010.

Craig

]]> By: Fabio Seidl http://andshakers.com/industry/i-just-dont-like-it/comment-page-1#comment-432 Fabio Seidl Wed, 23 Dec 2009 13:32:01 +0000 http://andshakers.com/?p=799#comment-432 Hi, Craig. Again, good point, great article, tough question. I guess "liking" is about taste. And "taste" is about knowledge, culture, repertory, experience. So, do the people who approve advertising have them all? It is very uncommon. (If you have some time, take a look at The Black And White Theory article that I posted some days ago) Then, "how do we prevent this"? Stimulating maybe? Sharing experiences, cases, references? Promoting sessions and discussions about some good films? I was in a session like this once with some clients and it was very productive. Maybe involving them with creative stuff - not only advertising. Building a relationship with not only politics, but confidence. Sounds patronizing? Naive? I know. Maybe there is not a right answer for this question. But probably it's time to change our way to look at ourselves and at this problem too. It can be a beginning. Congratulations again! All the best, Fabio Hi, Craig.

Again, good point, great article, tough question.

I guess “liking” is about taste. And “taste” is about knowledge, culture, repertory, experience.

So, do the people who approve advertising have them all?

It is very uncommon.

(If you have some time, take a look at The Black And White Theory article that I posted some days ago)

Then, “how do we prevent this”? Stimulating maybe? Sharing experiences, cases, references?

Promoting sessions and discussions about some good films? I was in a session like this once with some clients and it was very productive.

Maybe involving them with creative stuff – not only advertising.

Building a relationship with not only politics, but confidence.

Sounds patronizing? Naive? I know.

Maybe there is not a right answer for this question.

But probably it’s time to change our way to look at ourselves and at this problem too. It can be a beginning.

Congratulations again!

All the best,

Fabio

]]> By: Craig Crawford http://andshakers.com/industry/i-just-dont-like-it/comment-page-1#comment-417 Craig Crawford Fri, 18 Dec 2009 20:57:12 +0000 http://andshakers.com/?p=799#comment-417 Craig, I have no idea. The best advice I have is to assume the worst then find assignments that are on the edges of peoples radar and turn those into unexpected gems. In this approach you stand a chance of doing great work and making alliances one person at a time. Ad Scribe, You nailed it. Not Failing is not the same as Succeeding. Craig Craig,

I have no idea. The best advice I have is to assume the worst then find assignments that are on the edges of peoples radar and turn those into unexpected gems. In this approach you stand a chance of doing great work and making alliances one person at a time.

Ad Scribe,

You nailed it. Not Failing is not the same as Succeeding.

Craig

]]> By: ad scribe http://andshakers.com/industry/i-just-dont-like-it/comment-page-1#comment-414 ad scribe Fri, 18 Dec 2009 05:06:32 +0000 http://andshakers.com/?p=799#comment-414 You hit on the real issue: motive. Talented creative people want nothing more than for the work to succeed. To get people's attention, for the right reasons. It seems most account people and clients are more concerned with not failing. The goal of not failing never ends in success. Ever. You hit on the real issue: motive. Talented creative people want nothing more than for the work to succeed. To get people’s attention, for the right reasons. It seems most account people and clients are more concerned with not failing. The goal of not failing never ends in success. Ever.

]]> By: Craig Cooper http://andshakers.com/industry/i-just-dont-like-it/comment-page-1#comment-413 Craig Cooper Thu, 17 Dec 2009 20:35:42 +0000 http://andshakers.com/?p=799#comment-413 The best thing to do is replace fear with trust. It isn't easy, but if you can get work through in spite of fear, and the good work is allowed to do its thing in the marketplace, then trust will build. The problem, though, is that clients turn over so fast, that once the trust is built, they (the client) inevitably disappear. How do we prevent <em>that</em>? The best thing to do is replace fear with trust.

It isn’t easy, but if you can get work through in spite of fear, and the good work is allowed to do its thing in the marketplace, then trust will build.

The problem, though, is that clients turn over so fast, that once the trust is built, they (the client) inevitably disappear.

How do we prevent that?

]]>