Every Pigeon Has Its Hole
13 February 2010
2 Comments
The following is an interesting thread on LinkedIn that should be required reading for all Marketers (i.e. Clients), Account People and Creative Headhunters.
All except our gracious host, of course – he already knows this stuff. 
- Craig Cooper
Thanks for the nod.
I recently discovered that in the old times, the agencies had in the creative department two kinds of writers: the film/radio copywriters and print copywriters. So, somebody saw that it made no sense and abolished this division. Some decades after, with absolutely no reason, some guys are going backwards.
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