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Every Pigeon Has Its Hole

13 February 2010 2 Comments

Pigeonhole_Principle_Drichlet_Box_Drawer_PigeonsThe following is an interesting thread on LinkedIn that should be required reading for all Marketers (i.e. Clients), Account People and Creative Headhunters.

All except our gracious host, of course – he already knows this stuff. ;-)

Would somebody please explain to me the difference between a copywriter and a digital copywriter? Does the latter possess some kind of special talent?

- Craig Cooper

2 Comments »

  • Shawn said:

    Thanks for the nod.

  • Fabio Seidl said:

    I recently discovered that in the old times, the agencies had in the creative department two kinds of writers: the film/radio copywriters and print copywriters. So, somebody saw that it made no sense and abolished this division. Some decades after, with absolutely no reason, some guys are going backwards.

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