The following is an interesting thread on LinkedIn that should be required reading for all Marketers (i.e. Clients), Account People and Creative Headhunters.
All except our gracious host, of course – he already knows this stuff.
Would somebody please explain to me the difference between a copywriter and a digital copywriter? Does the latter possess some kind of special talent?
- Craig Cooper
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Thanks for the nod.
I recently discovered that in the old times, the agencies had in the creative department two kinds of writers: the film/radio copywriters and print copywriters. So, somebody saw that it made no sense and abolished this division. Some decades after, with absolutely no reason, some guys are going backwards.
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