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Disco Still Sucks

26 April 2010 2 Comments

I saw this in the comments section of another website the other day.

Seems to sum up the current state of affairs rather nicely…

Sy the Cynic (New England) on 20 Apr 2010 at 5:46 pm

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NOW ENTERING THE DISCO ERA OF ADVERTISING

Remember FM radio in the good old days? Playlists created by people who loved music rather than by bean counters? Commercial-free college stations? What was good for FM was good for music. Now FM is a wasteland strip-mined by corporate media conglomerates. Disco helped usher in the end of that era.

Remember Disco? Polyester, synth drums, platform shoes? We all knew it was crap but it was more easily managed, peddled, and formularized by the corporate music biz than that pesky anti-establishment Rock and Roll, which created that biz in the first place.

Remember the Internet? Before it was clogged with banners and popups? Before it was glorified junkmail and FSI’s on a screen? In the near future, people will gladly pay their service providers a premium to have this so-called advertising blocked from their browsers.

Remember advertising? When a campaign started with an idea and not a media plan? Before holding companies took over ad agencies? When creatives had offices and didn’t sit six to a table? I anxiously wait for the New Wave, the Punk Rock, the Grunge of advertising to blow these holding companies away.

Your future dream is a shopping scheme, indeed.

- Craig Cooper

2 Comments »

  • Fabio Seidl said:

    Good one.

    Let’s hope this is a cycle, just like in music.

    So the disco era will not last long. And sometimes it is so full of studies, techniques, researches and blah blah blah that I wonder if this is the progressive era of advertising era.

    Then we can go back to the basics. Punks not dead.

    Cheers!

  • David Shearer said:

    Nice insight. Thanks for sharing.

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