Back in November, I had no idea that Tiger…
Back in November, I had no idea that Tiger was about to hit a tree with his SUV and trashy women would begin to fall out…
So much has been written and said about he sorry state of Tigers personal life, I really don’t need or want to chime in here.
But Hell, it sure does back up the point I was trying to make about the media constantly cramming certain people down our throats. And how most of the time a celebrity pitchman is simply a lame substitute for an idea. And the fact that no matter who the face of your brand is, there better be a bigger idea there… It seems Accenture has learned that in tough way…
But you know, I think this will help us… Us the folks that care about smart and powerful advertising… And hopefully brands will listen a little more carefully when we pitch brand-building ideas based on their brand. Not the popularity of the pitchman.
Amen and awomen, too.
Celebrity endorsement is the laziest — and most expensive — form of advertising out there.
Unless the celeb is flogging something relevant to their profession — gold clubs in Mr. Wood’s case, perhaps — maybe there is some value.
But anything else?
I couldn’t give a rat’s ass; I know they’ve been bought.
And, more importantly, so does everybody else.
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