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Agencies’ Top 7 Lies

13 May 2010 No Comment

7. Never mind. We can fix it at the post production.

6. You didn’t receive the email for the meeting? There must be a problem with the server.

5. We are not late. The courier left with the material some hours ago (or “the system was down, but we are finishing it”).

4. The client really liked the ideas and said they will use them later.

3. The briefing was right, but the client decided to rethink their strategy, that’s why we have to work on a new proposal.

2. They really wanted it for yesterday morning and I know you spent the night working on it, but they have to approve it with the CEO, so it might take some time for their final answer.

1. Scam ad? Of course not, we ran it.

0. She’s just a friend.

- Fabio Seidl

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