Comcast announced today that it will be rebranding its Versus network as NBC Sports Network at the beginning of next year. This is a great move. No one knows what the hell Versus is or where the hell they can find it in their channel lineup. The familiar NBC moniker should make things much easier for potential viewers.

Now it’s your turn. Do people know where to find you? Do agencies know what you’re all about? Do your communications to the outside world accurately reflect your true persona?

If not, it’s time to rebrand.

Now, you don’t have to change your name (unless you’ve done some really stupid shit, in which case I advise you to click here). But you may need to change the way you’re getting your personal brand message out to the masses.

You did know you have a personal brand, right? Yes, just like Gaga and Oprah and Stalin, your name should evoke a response when people see it. The good news is, you can control that response, somewhat.

It all starts with your work. Not just the physical manifestations (ads) but also the way you conduct yourself on the job. Are you a creator? A fixer? A whiner? Take an honest assessment of the way you work and see if you can’t make some adjustments.

Take on new work without being asked. Offer support to a struggling coworker. Sign up for the softball team. Whatever you think might help advance the cause of You, Inc., do it.

Once you’ve righted the ship at the office, its time to reconstruct your messaging. How are you presenting yourself on Facebook, Twitter and LinkedIn? Have you figured out Google+ yet? If you’re looking for a job, you can pretty much guarantee that your prospective employer will be checking you out on the social interwebs.

Now, how about your portfolio? Is it telling an accurate story? Is it truly reflecting the kind of work you’re capable of? Have you added new work recently? Let people know. Has the scope of your work changed (become more digital, for instance)? Make sure your site reflects this. Right or wrong (it’s wrong, by the way) many people still view the portfolio as the sole representation of who you are. Make sure it’s not disparaging your name.

The best part of all this? It never ends. As long as you are in this business, you will need to evaluate and update your brand.

So who are you going to be?

- TJ Bennett