Do you really care?
You walk into my office (okay, cubiclette). You direct me to your website. Your work is great. It makes me laugh, cry, cringe, etc.
You walk out, head home and wait for the call.
And you wait.
I don’t call.
I still don’t call.
Now you’re a little angry.
So you decide to call.
“I don’t understand. I thought you loved my work. I went to the best portfolio school. I interned at the coolest agency.”
“But do you care?”
“Do you actually care about the work? Do you care about the clients? Do you care about the people on your team?”
“But I thought it was all about my portfolio?”
- TJ Bennett