Home » Finding a Job, or Vice Versa

Do you really care?

27 January 2010 8 Comments

You walk into my office (okay, cubiclette). You direct me to your website. Your work is great. It makes me laugh, cry, cringe, etc.

You walk out, head home and wait for the call.

And you wait.

And wait.

I don’t call.

You’re confused.

1.27.2010But you wait some more.

I still don’t call.

Now you’re a little angry.

So you decide to call.

“I don’t understand. I thought you loved my work. I went to the best portfolio school. I interned at the coolest agency.”

“But do you care?”


“Do you actually care about the work? Do you care about the clients? Do you care about the people on your team?”

“But I thought it was all about my portfolio?”

“It’s not.”



- TJ Bennett


  • Penos Gonzalez said:

    It’s all about closure. People commit to taking off work to go to an interview. They think they did well. And then they get no feedback. That’s frustrating. What’s worse is when you do spec work for a company during the interview process and don’t get the courtesy of a reply or return call. Although maybe that’s saying something…

  • TJ said:

    i totally agree with you that closure is great. i’m actually pretty diligent about getting back to people. i was taking a bit of dramatic license to make my larger point, which is that it takes more than talent to get by in this business. it’s not ‘all about the portfolio’. personally, i’d rather hire someone with a little less talent, if they really care about the work than someone who is incredibly talented, but without any heart.

  • Tweets that mention And Shakers » Blog Archive » Do you really care? -- Topsy.com said:

    [...] This post was mentioned on Twitter by Joan Allen, TJ Bennett. TJ Bennett said: latest blog entry is up. please take a look if you get a chance. http://bit.ly/cdxATn [...]

  • Fabio Seidl said:

    Hi, TJ.
    Delicate subject, great point.

    I wrote something here at AndShakers last week about the lack of interest and passion (but looking at a different direction). Take a look if you have some time. It’s called “It Could Be Worse”. I felt that the articles kind of matched. Cheers. Fabio

  • Mick Mars said:

    What conveys that passion most to you during the interview? When I’ve shown my portfolio in the past, I always focused on the success of the campaign for the client as opposed to the actual content. I always felt that no matter how good a piece looks, if it wasn’t successful, it’s not worth showing. Interested in your take from the opposite side of the desk…

  • TJ said:

    hey fabio, thanks. i read your post from last week. nicely done.

  • Joan Allen said:

    I really do love this. Whether someone is talented-or not- is in the eye of the beholder. I’ve had clients and friends rave about my work and others laugh in my face. Hearing yes or no doesn’t define who I am. For me, lacking a big heart, and without loving what I do, my portfolio would just be blank white pages.

  • TJ said:

    thanks joan, i really appreciate the comments.

    mick, i think you’re on to something when you talk about the success of your work. that is certainly important and it shows a real concern for the client, which is great. but to me, it’s also about how you present the work. do you seem genuinely excited by new ideas? do you think beyond what’s on the page or screen? it seems that some people treat their portfolio like a homework assignment. smart headline? check. beautiful visual? check. clever idea? check. at the end of the day, those things are great, but they feel pretty empty without the passion behind them.

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.