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Weekend at Bernie’s

10 January 2011 No Comment

This old comedy was running on the TV the other day.

If you are not familiar with it, here’s how it goes:

Two guys are trying to make their way in a company. One on charm, the other on work. One day, their president (that’s Bernie) invites them to his beach house for a weekend. That’s when the mafia kills Bernie. So, the guys start to hang around with the corpse, pretending he’s alive, to fool the mobsters and save their lives.

Now, let’s see what lesson this writer will take off this ridiculous story.

Don’t you feel that sometimes, the process we work with shot our ideas in the heart? And then, we (agency and client) carry this dead idea along, even with some people knowing it is not as bright and full of energy as it was?

In the middle of meetings, researches, opinions and reviews, things are dynamic, change all the time, and the soul of the idea can get lost.

It’s how our business goes, I am not complaining. We know the rules and we have to play good with them.

But sometimes, someone has to point out: guys, the idea is gone, let’s bury it with respect and let it rest in peace. Let’s find something else, better and more adequate for what we all want.

Because maybe, for someone who’s looking at Bernie at the first time or from far away, he’s cool and fine.

We have the option to be professional and responsible to talk about the problem, or simply let Bernie keeps going.

The second option has one problem:

The audience knows when an idea is dead, because it doesn’t smells nice.

- Fabio Seidl

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