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Social Network, the Movie and Sponsor Theory

17 December 2010 No Comment

I finally watched The Social Network, the movie. Very good.

But after I saw all the pieces of the jigsaw together, I immediately constructed a theory in my mind.

I am convinced that Mark Zuckerberg ordered ans sponsored this film. And why?

Well, the more famous he became, more versions of his story started to pop up.

Books, articles, blogs, gossip. That’s bad for business and, I believe, bad for the stomach of any 20-some year old guy.

So, why not tell the world his own version? And who else could do this with a Hollywood production with a cool director as David Fincher?

Please allow me to show some evidences of my theory.

Oh. Don’t go ahead if you didn’t see it yet. It’s all about spoilers.

-       The reason to do it. Can you think about a better way to revenge from some guys that sued you (and won) than exposing them in a blockbuster movie?

-          He can. In one scene Mark is pretty clear about what he can do with his money.  He says: “I don’t care about your finals club. I have money to buy the whole street and turn it into my ping pong room.” In other words: “See, Winklevoos jerks? I made a movie about our story.”

- The freedom of the producers. What would you do if you discover that people were shooting a movie about you, without asking any permission? You would sue them, right? Well, Zuckerberg and Facebook didn’t. And there was a lot of money involved on this. Try to do shoot a film about Madonna or Michael Jackson, and see what happens.

-          The story. Only two people knew the whole story shown in the movie: Mark and Eduardo Saverin. So, one of them told it.

-          The main character. Despite its advertising campaign, “Social Network” doesn’t show Zuckerberg as the devil. Just as a typical kid doing what he thought was right. And after someone proved him wrong, he paid for it.

-          Where’s his family? In every story, we know the background of the main character. So where was the Zuckerberg family when he was revolutionizing the world? Well, this movie preferred no to mention them. They showed us something about Eduardo’s family, about the Winklevoos’ family, but nothing about Mark’s family. If this film was “non-authorized” anyway, why?

-          The hate. First scene of the movie, Mark tells his girlfriend that he hates the “stupid row boat guys” in the university. There’s no reason for it, his girlfriend is about to break up with him. Later, we discover his enemies: the Winklevoos rowing twins. What a coincidence. Isn’t it someone saying: “Hey, twins! I always hated everything you represent?”

-          A lot of hate. In the end of the movie we are told that the twins went to the Olympics and finished in 6th. Can’t you see Mark shouting: “Losers!”?

-          The regret. If Eduardo was Mark’s only friend, this film is good way to say “I am sorry, we had different opinions, but I didn’t mean to be a jerk.”

-          The lie. Mark moves to California, after Sean Parker’s advice. But hey, he didn’t look for him after he moved. Sean Parker, for a coincidence (!), was having sex with his neighbor. Just after Mark’s friends destroyed a chimney, Sean rang the bell of his house to see what was going on and find his friend. Wow. These things don’t happen even in the movies. That’s Mark saying: “Eduardo, I didn’t betrayed you. Not intentionally.”

-          The guilt. Where was Mark when Sean Parker was arrested with cocaine (and the movie doesn’t show he using it) in the party to celebrate Facebook’s 1 million users? Working? Yeah, right. When he had the opportunity to party with Sean, there he was. But no, not at their own company party. In the end of the movie his lawyer give us a hint: “do you know the judge can say that you fingered him?”. Well, he did it with Eduardo in the chicken episode. That scene could Mark saying: “Eduardo, it was this guy’s fault too. But he had what he deserved.”

-          The end. Last scene of the movie. We see Mark trying to add his old girlfriend in the facebook. He could also be saying: “Hey world, genius and billionaires feel lonely. I am not a bad person. And that’s exactly the comment he did before the movie was out: “I just wouldn’t like if I was represented as a bad person”. Well, he wasn’t.

- Fabio Seidl

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