I like new technologies a lot. No, I am not a nerd.

But I really like to read about them, buy the ultimate stuff, work with them and entertain myself with them.

Probably that’s why something has been bothering me for some time in the movies and in some advertising films.

What happened to realism? Why everything has to look so cartoonish?

How many movies you have seen recently with beautiful cloudy pink and orange skies? Harmonic, symmetrical buildings in an impossible aerial travelling shot through a city? Fake backgrounds, movements, superheroes, monsters and lens flares (why the lens flares)?

Some films, of course, are exceptions. District 9 or Lord of the Rings, for example, I believe in every scene.

Some others give the sensation that in a few years we will look at them and have as those black and white Godzilla and King Kong flicks.

Think about that computer generated Hulk. And they did it twice.

So, right now, many advertising productions are trying to shoot special FX scenes with less than 1/1000 of the money of a Hulk scene. Fear.

Of course, there are many 3D, FX and post-production geniuses out there. But, as every special gift, not everybody has this talent – although the demand is really huge.

But what happened to the mock-ups, costumes, make up, locations?

Is it the budget, is it the hurry, the laziness or is it just me?

- Fabio Seidl