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	<title>And Shakers</title>
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	<link>http://andshakers.com</link>
	<description>many veteran creatives, one domain</description>
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		<title>Swing for the middle outfield</title>
		<link>http://andshakers.com/industry/swing-for-the-middlefield</link>
		<comments>http://andshakers.com/industry/swing-for-the-middlefield#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:40:50 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Albert Pujols]]></category>
		<category><![CDATA[Award Shows]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Derek Jeter]]></category>
		<category><![CDATA[Gold Lions]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1398</guid>
		<description><![CDATA[Everyone dreams of hitting the big game-winning home run. You picture it: Cameras are flashing all throughout the stadium. The crowd is ready to burst with excitement. Every player on both teams is fighting to conceal the mounting pressure they are feeling.
You swing, and send the ball deep, deep, deep over the second basemen’s head. You arrive comfortably at first base with a single. The air goes out of the stadium for a second, but then it builds again as the next player comes up to bat.
This isn’t how the ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I Call it Nickelback Advertising</title>
		<link>http://andshakers.com/industry/i-call-it-nickelback-advertising</link>
		<comments>http://andshakers.com/industry/i-call-it-nickelback-advertising#comments</comments>
		<pubDate>Tue, 31 Aug 2010 13:14:22 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Addys]]></category>
		<category><![CDATA[Award Shows]]></category>
		<category><![CDATA[Bad Advertising]]></category>
		<category><![CDATA[Nickleback]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1391</guid>
		<description><![CDATA[
Ever seen advertising so bad that you want to beat it up but you can’t because it’s advertising and it can’t fight back because it has no fists, no weapons and it’s not really alive so why bother?
I call that Nickelback advertising because every time I hear a song by that band , I want to beat it up. But I can’t because it only a song and it can’t really fight back for all the reasons I just described.
Here’s where I need help. How do I tell people at ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perfect Note</title>
		<link>http://andshakers.com/literature/the-perfect-note</link>
		<comments>http://andshakers.com/literature/the-perfect-note#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:45:35 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Literature]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Neil Gaiman]]></category>
		<category><![CDATA[New York: Life in the Big City]]></category>
		<category><![CDATA[Pearls Before Swine]]></category>
		<category><![CDATA[Stephen Pastis]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1388</guid>
		<description><![CDATA[I envy the cartoon and comic artists.
And I have no doubt that they influenced me as a copywriter. I always admired the talent to simplify the life in 3 frames or less. Sometimes, without saying a word.
Think about Pearls Before Swine, from Stephen Pastis.
The guy has a pig and a rat, poorly drawn in black and white (no perspectives, no scenarios, nothing) and already published 10 books. You gotta be good in telling stories (and he does it in one style – acid humor) to do it.
So, some days ago ...]]></description>
		<wfw:commentRss>http://andshakers.com/literature/the-perfect-note/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Release your inner dork</title>
		<link>http://andshakers.com/miscellany/release-your-inner-dork</link>
		<comments>http://andshakers.com/miscellany/release-your-inner-dork#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:09:16 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Miscellany]]></category>
		<category><![CDATA[Captain and Tennille]]></category>
		<category><![CDATA[Dork]]></category>
		<category><![CDATA[Hipsters]]></category>
		<category><![CDATA[Rolling Stone]]></category>
		<category><![CDATA[Skinny Jeans]]></category>
		<category><![CDATA[un-hip]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1384</guid>
		<description><![CDATA[Here’s a simple tip if you want to be more creative. Stop being so damn cool.
You know who you are. Yeah, you. The one who wears those smashingly sexy skinny jeans and that not quite perfectly fitted t-shirt with the obscurely fabulous design? You sir, (or ma’am) are the coolest person on the face of the earth.
You’re also incredibly boring.
Despite what you may have learned in art school or the local speakeasy you love to frequent, being cool does not make you more creative or interesting. It makes you inhibited ...]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Good point! Now, shut up.</title>
		<link>http://andshakers.com/industry/good-point-now-shut-up</link>
		<comments>http://andshakers.com/industry/good-point-now-shut-up#comments</comments>
		<pubDate>Mon, 23 Aug 2010 19:31:35 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Account Guys]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1380</guid>
		<description><![CDATA[
Nothing kills innovation more than someone in a meeting making a “good point.”
Good points are made by people in the meeting who really don’t need to be there. People with vague job titles. Their job is to make these good points whenever someone important is in the room. Someone like a client or a CEO. These good points sound something like this:
“According to our research, humor doesn’t resonate with our target market.”
“Our audience is known for loyalty. This work doesn’t acknowledge that.”
“I’m just playing devil’s advocate here, but the work ...]]></description>
		<wfw:commentRss>http://andshakers.com/industry/good-point-now-shut-up/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Art Shmart</title>
		<link>http://andshakers.com/art/art-shmart</link>
		<comments>http://andshakers.com/art/art-shmart#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:16:22 +0000</pubDate>
		<dc:creator>TJBennett</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Hipsters]]></category>
		<category><![CDATA[Paint Drying]]></category>
		<category><![CDATA[The Met]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1375</guid>
		<description><![CDATA[I don’t really like art. I know this is probably blasphemy to many people, particularly all of the wannabe Picassos in the ad industry. But, for me, art is just kind of okay.
Yeah, I appreciate the talent involved. And I can look at a painting or sculpture and enjoy what I see. But when people say they ‘love’ art, I just don’t get it.
The thought of even 1 hour at a gallery or museum and I’m like a 10 year old being dragged to the mall with his Mom while ...]]></description>
		<wfw:commentRss>http://andshakers.com/art/art-shmart/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This is why your clients hate you</title>
		<link>http://andshakers.com/journalism/this-is-why-your-clients-hate-you</link>
		<comments>http://andshakers.com/journalism/this-is-why-your-clients-hate-you#comments</comments>
		<pubDate>Wed, 18 Aug 2010 18:52:46 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Common Sense]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1372</guid>
		<description><![CDATA[
Because you treat them like morons. Instead of saying you’ll sell more of their shit, you say you’ll…
-increase household incidence and purchase frequency.
-emotionally connect with our target.
-build brand loyalty.
-activate consumer passion.
-increase consumer engagement.
-enhance the shopper experience.
-build market share through relevant communication.
-build greater presence and greater exposer among shoppers.
-increase brand awareness through aggressive media and guerilla tactics.
-motivate consumers by embracing their trust.
-increase brand loyalty by enhancing the consumer experience.
-build relevance among younger audiences through social networks.
I didn’t make these up. I pulled them off of one presentation that some agency did ...]]></description>
		<wfw:commentRss>http://andshakers.com/journalism/this-is-why-your-clients-hate-you/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Call To Action</title>
		<link>http://andshakers.com/work/call-to-action</link>
		<comments>http://andshakers.com/work/call-to-action#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:47:43 +0000</pubDate>
		<dc:creator>FabioSeidl</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Call to Action]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1368</guid>
		<description><![CDATA[
I started to think about this old little friend the other day.
Actually, I received two different jobs with the same recommendation:
“The client wants us to think about a strong call to action in the end”.
So I did it. I thought about it.
And my conclusion was pretty simple.
Shouldn’t every ad be the call to action itself, always?
Ok, this is not a conclusion, this is a question, but let’s move ahead.
If a commercial is good, I immediately will start to think about using the product (unless, of course, it’s a tampon).
I don’t ...]]></description>
		<wfw:commentRss>http://andshakers.com/work/call-to-action/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Thunderdome of Death</title>
		<link>http://andshakers.com/film/the-thunderdome-of-death</link>
		<comments>http://andshakers.com/film/the-thunderdome-of-death#comments</comments>
		<pubDate>Thu, 12 Aug 2010 20:04:41 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Finding a Job, or Vice Versa]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Movie]]></category>
		<category><![CDATA[Thunder Dome]]></category>
		<category><![CDATA[Thunderdome]]></category>
		<category><![CDATA[Tina Turner]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1364</guid>
		<description><![CDATA[You can’t learn about people in a job interview. They’re just going to kiss your ass and tell you what you want to hear. How are you supposed to know what your candidates are really made of?
Here’s an idea—I call it The Thuderdome of Death. The rules are simple: Two creatives walk in and only one walks out—with a job.

You put the weakest creative you currently have on staff against the candidate who wants the job. Give them both and assignment and a time limit and see walks out with ...]]></description>
		<wfw:commentRss>http://andshakers.com/film/the-thunderdome-of-death/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You know you want it.</title>
		<link>http://andshakers.com/food/you-know-you-want-it</link>
		<comments>http://andshakers.com/food/you-know-you-want-it#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:27:58 +0000</pubDate>
		<dc:creator>JohnHuggins</dc:creator>
				<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Basic Needs]]></category>
		<category><![CDATA[Over Spending]]></category>
		<category><![CDATA[Robot Bicycle]]></category>

		<guid isPermaLink="false">http://andshakers.com/?p=1360</guid>
		<description><![CDATA[Since our economy collapsed and the great recession sunk its tentacles deep into the psyche of our nation, I’ve noticed that our industry has come under fire. People come up to me and cry about the fact that advertising creates demand for things we don’t really need.
To which I usually reply, “you’re welcome.”
Does anyone even understand how the economy works? If everyone suddenly stopped buying stuff they didn’t need we’d all be out of work, homeless and most likely killing each other for a small share of the rapidly dwindling ...]]></description>
		<wfw:commentRss>http://andshakers.com/food/you-know-you-want-it/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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