Raise your hand if you’ve ever been in a meeting and felt bored or confused. OK, I see quite a few hands. Thanks. You can put your hands down. Now, raise your hand if you’ve ever been in a meeting and felt like your intelligence was insulted because the materials were too simple to understand. I don’t see as many hands. Actually, I can’t see shit. But that’s for buying into the illusion that I could.

People are always trying to sound too smart in this business. They love it when others don’t comprehend because it makes them feel smarter. Using words like “acquire” instead of “get.” Or “implement” instead of “do.” Or using quotations too much.

Our job is to communicate. Not to jerk ourselves off for sounding big brained.

Do the smart thing—and try to sound a little more stupid.

- John Huggins