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[7 Feb 2011 | One Comment | ]
When is Advertising more than just Advertising?

Did an ad campaign help launch the Egyptian revolt?
Everyone has talked about the protests in Egypt being a product of social media. And it is true that with 60% of the population under 30, Facebook and Twitter have played a key role in recent events.
In addition, the rebellion in Tunisia had a big role, as did the brutal murder last summer of a 28 year old Egyptian, Khaled Said, when he posted evidence of corruption on YouTube.
But there’s another factor that you may not know about.
An advertising campaign, for a …

Industry, Technology/Digital/Web, Work »

[18 Jan 2011 | No Comment | ]
Print is Dead. Long Live the iPad.

Let’s face it, for decades now, print has been considered the bastard child of advertising. Nobody wants to work on print. If you ask a team to work on a print campaign, their eyes glaze over. Those eyes say, “please, shoot me.”
“So, I want you to spend two nights trying every conceivable design permutation. Then, if you are lucky enough to sell the campaign, you can spend three days refining that look. This will be followed by another seven days fleshing out the campaign, with 27 different lines. Then, you’ll …

Work »

[15 Dec 2010 | No Comment | ]
Everybody loves Bacon

Not sure when he transformed from a serviceable brat pack actor into a cultural icon, but I for one am glad he did.
Kevin Bacon stars in this new ad for Logitech, which is just flat out freaking hilarious. But would it be funny if anyone else did this spot?
I don’t think so.
It is his Kevin Baconness that brings this spot to life. And very few personalities achieve this level of public adoration. There are better actors. There are more successful movie stars. But there is only one Kevin Bacon.
This is …

Technology/Digital/Web, Work »

[1 Dec 2010 | No Comment | ]
A little help please?

So this guy thinks he’s going to kill all ad agencies. If I hadn’t heard that line about a thousand times before, I might be a little bit afraid.
But his overreaching hyperbole does not negate the fact that our business has never seen change at the rapid pace we are seeing currently.
Advertising experienced a revolution when TV became king about 50 years ago. But that’s nothing compared to what we’ve seen in the past 3 years.
The explosion of social media has been thrilling and terrifying at the same time. Companies …

Work »

[17 Nov 2010 | One Comment | ]
Buy these or else

So I’m watching my TV the other day, as I do fairly often, when a seemingly inane commercial comes on for Sylvania headlights.
It starts pretty much as expected with a guy installing the headlights. We get a nice shot of the beams coming off a late model car. And of course we cut to some pretty overheads of a car with really bright headlights cruising down a dark, ominous looking road.
Okay, I’m with you so far. So how’s this thing gonna end?
Turns out, this particular little mini-movie goes right for …

Work »

[4 Nov 2010 | No Comment | ]
Real Care Campaign

Just sharing.
Christ The Redeemer is the most important monument of Rio de Janeiro and Brazil.
It is 300ft tall and it is located at the 2,300ft high Corcovado Mountain.
Interventions or even using the statue image are always complicated because the rights belong to the city and to the church.
But well, a small Brazilian agency didn’t wanted to know how diffult it is.
They had this nice idea using projections for the “Real Care” campaign, for the children victims of abuse, take a look
(it’s not a commercial, the projections could be seen by …

Work »

[4 Oct 2010 | No Comment | ]
It’s just bad

I have an idea! Let’s put a long copy ad in the mall asking teenagers to behave. They squeezed even more copy on the phone. Teenagers would probably loot the mall if they noticed it.

- John Huggins
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Work »

[30 Sep 2010 | No Comment | ]
Badvertising

So the results are in. The worst commercial of 2010 is, by popular vote, the Staples “wow, that’s a low price” spot.
Can’t say I’m surprised.
I actually didn’t mind it, as it felt to me like a bit of an inside joke (you want an ad that screams low price? Here you go!) But I completely understand how it could rub people the wrong way. But is this (or any of the other nominated spots) really the worst our industry has put out this year?
I don’t think so.
At least the Staples …

Work »

[16 Aug 2010 | No Comment | ]
Call To Action

I started to think about this old little friend the other day.
Actually, I received two different jobs with the same recommendation:
“The client wants us to think about a strong call to action in the end”.
So I did it. I thought about it.
And my conclusion was pretty simple.
Shouldn’t every ad be the call to action itself, always?
Ok, this is not a conclusion, this is a question, but let’s move ahead.
If a commercial is good, I immediately will start to think about using the product (unless, of course, it’s a tampon).
I don’t …

Work »

[15 Jul 2010 | No Comment | ]
The Simple

I went to the Cannes Lions festivals this year.
The festival is different than it used to be. It’s now much more a networking/seminar week than an exhibition and celebration of the world’s advertising excellence.
Which is good, because it gives us the opportunity to listen to people like Spike Jonze, Ben Stiller, Mark Zuckerberg (who didn’t talk much, actually) and Jon Landau. But it’s also bad, because of the shortage of excellence in the work, shown and awarded, there.
Curiously, this year, the two most classical Grand Prix, Film and Press, were …