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Here’s a humbling thought.
It’s the World Cup.
Thousands of people have traveled to South Africa to watch.
Millions more will watch live on television from every corner of the globe.
It is by far the biggest global event at this moment in history, and it’s being ruined for many, by a swarm of vuvuzelas.
Now, obviously, no one tuned in to hear the vuvuzela.
They’re actually only interested in the football.
And right there is the rub.
Most advertising is like a vuvuzela.
It’s not what people tune in for.
If anything, it’s really more of a distraction.