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[12 May 2010 | One Comment | ]
Americans love a bargain

So Toyota is profitable again!
After 2 years of recession-battered sales, they are back in the black.
Nothing like a major safety-related recall to jumpstart the business. Lots of publicity. An opportunity for sharp discounting. And voila! Vehicles are flying out of the showroom.
Fear for my family’s safety? Nonsense. I’m saving 3 grand on this Prius. Plus, I’m helping the environment! I’m budget conscious and eco!
Thank you, Toyota, for reenergizing the American Dream.
- TJ Bennett

Products; Brands »

[9 Feb 2010 | No Comment | ]
Never Talk To Strangers

Think about it.
If you have to create a character for kids, would it be a disgusting creature like a mouse?
Well, Spongebobs come and go, but Mickey Mouse is still here, making zillions.
What about using red in the logo and in the package of a refreshing product?
And here’s Coca-Cola.
If you have to choose a name for a high-end technology company, would you pick Apple?
Now, watching these early Ronald McDonald’s commercials, even considering that they were shot in the sixties, would you imagine that this clown would help a brand to become …

Products; Brands »

[5 Feb 2010 | 2 Comments | ]
No Soap in My Eyes

Coca-Cola. Campbell’s Soup. Tabasco Brand Pepper Sauce.
Apart from being quasi-liquidy substances, all three of these packaged goods have one thing in common: super-awesome iconic package design.
Now stroll through your average grocery store and take a look at all the other horrendous labels littering the shelves.
Very, very few even come close to the simplicity and elegance of the above mentioned three.
And of my many crackpot theories, I have one to explain this particular phenomenon.
The difference is that Coke’s, Campbell’s and Tabasco’s label designs are all at least one hundred years old.
They …

Products; Brands »

[28 Jan 2010 | 4 Comments | ]
Tell Me, Jobs

I used to have an independent rock label.
It was nothing serious. Just a teenage dream that I could achieve with my first savings from work and some money I earned playing with my band.
A parallel project, but we did release some cool stuff.
Good that I didn’t join some friends as a partner in another dream that I had: a music store.
Because both my label and their store closed some time after Apple developed the iTunes and make the iPod more popular.
Our passion, lack of time and planning couldn’t resist to …

Products; Brands, Technology/Digital/Web »

[15 Jan 2010 | No Comment | ]
What to do when the stand is bigger than the TV?

I was at CES last week with 120,000 other folks.  (I think we all went on the same day.) It’s a great show, not because of the quality of the tech, but because of the way it so transparently highlights the distance between those that have, and those that have not.
The big household brands taking up huge areas of floor space with extravagant displays costing many millions of dollars in one area, like a gated community of millionaires. At the other end of the complex, small Asian manufacturers of keyboards, …

Products; Brands, Work »

[14 Jan 2010 | 3 Comments | ]
Courage and Pepperoni, Please

They could do another “new and improved taste” standard campaign.
But they had the guts to release a campaign with the consumers saying that their old product wasn’t good at all.
They were honest enough to say yes, the pizza you’ve been buying for years had a cardboard taste.
Ad people will discuss about the taste of the campaign (as always, right?).
Consumers will discuss the taste of the pizza – even in the Domino’s website.
But nobody will be indifferent.
What do you guys think?
- Fabio Seidl

Products; Brands »

[9 Dec 2009 | 3 Comments | ]
The Apple of my ire.

How does Apple do it? How have they managed to hang on to my unwavering loyalty, despite the monumental amount of pain they have caused me over the years?
My iphone drops calls with an almost reckless abandon. I honestly have no faith that any call I make will go through. And yet I swear by this phone. I would recommend it to anyone.
My iMac crashes more than Tiger Woods on an Ambien bender. I’ve literally lost days of my life to the spinning wheel of death. My “Mighty Mouse” scroll …

Products; Brands, Work »

[6 Nov 2009 | 2 Comments | ]
Here’s a Thought

Let’s say I gave you a brief for an advertising campaign.
And let’s say that the product you were to advertise was already 30 years out of date.
And let’s say that the person who was ultimately responsible for that product had a bad reputation.
A really, really bad reputation.
Like Adolf Hitler bad.
What would you do?
Throw up your hands in despair?
Ask why you always had to work on the crappy assignments and never got chance to work on the great brands?
Or would you simply turn your product’s disadvantages into advantages?
Turn out-of-date into proven …

Products; Brands, Work »

[26 Oct 2009 | No Comment | ]
Uniqlo’s success

A great read:
- Shannon McGlothin